COOL Media appoints John Riemenschneider as Director of US Advertiser Sales
COOL Media has announced the appointment of John Riemenschneider as Director of US Advertiser Sales. Riemenschneider brings over two decades of expertise in digital media sales and a proven track record of driving growth in the media industry.
In his new role, John will lead the charge as the recently-rebranded COOL Media lands on U.S. shores, bringing their unique, advanced Connected TV (CTV) solutions to a whole new client base. With their strong emphasis on driving real results and actionable insights, COOL Media will guide brands to new heights the same way they've been doing in the Australian market for years.
Zack Dugow, CEO, COOL Media: "John Riemenschneider's appointment underscores our commitment to expanding on our already-successful advertiser business in the US. His extensive experience in digital media, sales strategy, and explaining the benefits of meaningful attribution for advertisers will be instrumental in evangelizing the cutting-edge performance and brand insights delivered by Cool Media CTV solutions."
Prior to joining COOL Media, John served as Senior Director of Sales at Locality, where he successfully led sales efforts for digital video streaming assets across the Southeast region. His career also includes notable roles at Effectv, Fairway Outdoor Advertising, Univision Local Media, Clear Channel Media + Entertainment, CBS, Cox Radio, and Susquehanna Radio WNNX, where he consistently shattered expectations and implemented innovative digital strategies.
"I am excited to join Zach Dugow, Kevin Lange, and the rest of the crew that are committed to bringing the best CTV experience to our agency and client partners," said Riemenschneider. "Brands partnering with COOL Media are able to track detailed performance attribution and insights throughout the campaign life cycle - with a depth of reporting illustrating how the campaign is driving real results. I look forward to using my experience to drive growth, deliver exceptional value to our clients, and introduce COOL Media to US markets as a leader in digital media solutions."
Riemenschneider's appointment comes at a pivotal time, as COOL Media continues to expand its capabilities and offerings in the dynamic digital advertising market.
