Tagresults

The research draws on a national survey of 500 consumers and suggests that safe, category-conforming marketing strategies are reducing brand preference and pricing power.

The collection combines House Beautiful’s style expertise with Worktop Express’s product knowledge to deliver worktops that are both functional and visually appealing, designed for modern living.

The agreement designates Kraft Heinz as the NFL’s first global condiment partner, opening access to stadium visibility, co-branded campaigns, and retail activations aimed at engaging fans across multiple markets.

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

The agency will lead the retailer’s brand strategy, creative development and content initiatives as BrandsMart expands both online and in-store.

Kimberly-Clark and Omnicom have introduced a revised communications structure for three brands in Brazil, appointing Africa Creative to lead integrated communications and strategy across the accounts.

The agency will support the retailer’s strategy to position its stores as community hubs on the high street.

The partnership covers brands including ALDO, Sperry, G.H.Bass and Call It Spring and aims to support growth across the group’s global digital commerce operations.

The partnership will focus on creating brand-building campaigns to engage younger audiences across European markets.

The initiative aims to reposition the slogan as an ongoing conversation with customers, colleagues and communities across the UK.

Courage Inc. has been appointed creative partner for Reitmans, marking the agency’s first national retail client. The partnership coincides with Reitmans’ 100th anniversary, as the retailer enters a new phase of brand development.

The move gives retail media teams tighter control over budgets, approvals and reporting while centralizing campaign operations.

Joybyte has launched a campaign for trivia card game brand Lyrically Correct, supporting the brand as lead social agency across TikTok Shop and organic TikTok in the US.

Unilever and Google Cloud have signed a five-year partnership to accelerate the consumer goods group’s business transformation through advanced AI, data and marketing technologies.

As strategic integrator, DLA will oversee Green Front’s brand strategy, cause marketing, and three priority initiatives designed to strengthen clarity, cohesion, and long-term relevance across all marketing channels.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

Unilever continues to strengthen its position as the global leader in deodorants, using advanced science, AI and consumer insight to drive growth across its Personal Care portfolio, which includes Rexona, Axe, Dove and Dove Men+Care.

The long-term agreement covers 37 internal D6-sized screens, which will be integrated into The Loop, Ocean’s small-format network.

The work introduces a core pricing shift in which Grubhub covers delivery and service fees on restaurant orders over $50.

The launch marks a significant next step in the retailer’s European growth, strengthening eyes + more’s position at the intersection of fashion, lifestyle and accessible eyewear.