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S4 Capital acquires Decoded Advertising
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.
Unilever seeks shareholders approval for climate transition action plan
The Unilever Board has announced the intention to put its climate transition action plan before shareholders and seek a non-binding advisory vote on the company’s ambitious emissions reduction targets and the plans to achieve them.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Ippies joins Bonusway
Bonusway, a leading European online rewards program operating actively in 17 countries, has completed its second acquisition in the Netherlands by acquiring Ippies, a points-based Dutch online rewards platform
Logitech named to the Dow Jones Sustainability Index Europe
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.
Samsung TV Plus expands to 12 countries with over 740 channels worldwide
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
IABC joins The Global Alliance for Public Relations and Communication Management
The International Association of Business Communicators (IABC) today announced it has joined the Global Alliance for Public Relations and Communication Management.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Isobar teams up with Dentsu for the launch of Creative Trends Report 2021
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Procter & Gamble commits to 2,021 acts of good in 2021 through Lead with Love Campaign
Consumer goods multinational Procter & Gamble has announced its commitment to 2,021 acts of good for 2021, starting with its next major wave of contributions of health, hygiene and cleaning products.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
BrandBase launches Jungle Cup; first plastic-free, home compostable disposable cup
Jungle Cup is the world’s first plastic-free disposable coffee cup that biodegrades in 12 weeks without industrial processing, introduced by BrandBase
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Amazon becomes world’s largest corporate purchaser of renewable energy
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.
Logitech and Girls Who Code support initiative to close the gender gap in tech
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.
Digital advertising thrives in Covid economy, Magna study
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.
VMLY&R bolsters female creative leadership across Intel and Walgreens teams
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.
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