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S4 Capital acquires Decoded Advertising

05-01-2021 | 08:26:46
Integrated creative, technology and media agency Decoded Advertising has joined S4 Capital with the new outfit now keen to integrate the unitary offering with new efficiency.

Unilever seeks shareholders approval for climate transition action plan

04-01-2021 | 12:14:00
The Unilever Board has announced the intention to put its climate transition action plan before shareholders and seek a non-binding advisory vote on the company’s ambitious emissions reduction targets and the plans to achieve them.

KTSF AND Nielsen reach long term agreement for measurement services

04-01-2021 | 12:10:33
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.

Ippies joins Bonusway

30-12-2020 | 15:17:00
Bonusway, a leading European online rewards program operating actively in 17 countries, has completed its second acquisition in the Netherlands by acquiring Ippies, a points-based Dutch online rewards platform

Logitech named to the Dow Jones Sustainability Index Europe

23-12-2020 | 10:13:39
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.

Samsung TV Plus expands to 12 countries with over 740 channels worldwide

23-12-2020 | 10:10:47
Samsung Electronics has announced that Samsung TV Plus,1 Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and 742 channels worldwide.

Nielsen set to launch cross media measurement tool

23-12-2020 | 10:06:14
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.

IABC joins The Global Alliance for Public Relations and Communication Management

23-12-2020 | 10:06:00
The International Association of Business Communicators (IABC) today announced it has joined the Global Alliance for Public Relations and Communication Management.

Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas

22-12-2020 | 11:28:00
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.

GoodHabitz selects digital agency Dept to drive marketing and data strategy

22-12-2020 | 10:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.

Isobar teams up with Dentsu for the launch of Creative Trends Report 2021

22-12-2020 | 10:14:00
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.

Procter & Gamble commits to 2,021 acts of good in 2021 through Lead with Love Campaign

22-12-2020 | 10:09:25
Consumer goods multinational Procter & Gamble has announced its commitment to 2,021 acts of good for 2021, starting with its next major wave of contributions of health, hygiene and cleaning products.

Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising

22-12-2020 | 10:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.

BrandBase launches Jungle Cup; first plastic-free, home compostable disposable cup

22-12-2020 | 06:40:00
Jungle Cup is the world’s first plastic-free disposable coffee cup that biodegrades in 12 weeks without industrial processing, introduced by BrandBase

[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming

21-12-2020 | 10:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.

Amazon becomes world’s largest corporate purchaser of renewable energy

17-12-2020 | 08:05:00
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.

Logitech and Girls Who Code support initiative to close the gender gap in tech

17-12-2020 | 08:02:00
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.

Digital advertising thrives in Covid economy, Magna study

16-12-2020 | 14:35:00
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.

VICE Media renews partnership with SBS Australia

16-12-2020 | 11:05:27
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.

Starcom Australia announces new strategic framework with ‘People Powered Growth’

16-12-2020 | 11:03:00
Starcom Australia has announced its new ‘People Powered Growth’ positioning and strengthened agency structure.

VMLY&R bolsters female creative leadership across Intel and Walgreens teams

16-12-2020 | 11:01:22
VMLY&R has announced two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams.


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