Tagresults

The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.

WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.

Hearst UK, the premium content and experience business, has announced one of its consumer lifestyle brands, Prima, is increasing its print magazine edition from 12 to 13 issues a year, starting in 2021.

Nielsen says it has added addressable measurement to its National TV currency. 

Spotify Technology, the global audio streaming subscription service, has announced that the company has entered into a definitive agreement to acquire Megaphone.

TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.

Beiersdorf has now achieved a real breakthrough: the bottle and cap of the new NIVEA Naturally Good Body Lotion has been designed to use 50% less plastic.

Sterling and Wilson Solar announced the opening of its new office in Spain, following its international expansion strategy.

Siemens Energy and Siemens Mobility have signed a Memorandum of Understanding to jointly develop and offer hydrogen systems for trains.

Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.

Coca-Cola is the first company in the Netherlands and Norway to bottle its entire portfolio of locally produced beverage brands in 100 per cent recycled polyethylene terephthalate (rPET) packaging.

The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.

Domestic appliances Miele company has consolidated its Australia and New Zealand media account into Starcom following a competitive pitch with a number of undisclosed agencies.

GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.

Kantar, the global data, insights and consulting company has announced the appointment of Chris Petranto to Global Head of Kantar Analytics.

Carlton Charles, who currently serves as vice president and treasurer at Hearst, has been named senior vice president, treasury and risk management.

Heineken’s Chief Human Resources Officer Chris Van Steenbergen will retire as Executive Team Member on 1 January 2021, following a distinguished career at Heineken and other companies.

Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.

Sotheby's International Realty announced Schürrer & Fleischer Immobilien is the newest member of its global network and will now operate as Baden-Württemberg Sotheby's International Realty.

Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.