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Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Kinetic appoints Keith Kaplan as global CEO
Kinetic, the global out-of-home agency that is part of WPP, announced the appointment of Keith Kaplan as Global Chief Executive Officer.
Hearst announces election of new directors to the board
Hearst has announced the election of four new directors to the corporation’s board.
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media set up a national sales house
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media are joining forces and are together creating a national sales house.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Brand Finance identifies which brands will increase their market share in 2021
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Adam Gerhart appointed Mindshare Global CEO
GroupM, WPP’s media investment group, has announced that Adam Gerhart has been named Mindshare Global CEO, effective January 2021.
Ad tech leaders unite to establish new programmatic DOOH standards
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
World Out of Home Organization announces new management line-up
The World Out of Home Organization (WOO) has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer.
Manuel Bordé appointed VMLY&R Commerce Global Chief Creative Officer
Geometry, soon to be VMLY&R COMMERCE, has announced that Manuel Bordé has been promoted to the role of Global Chief Creative Officer expanding his remit to include global creative responsibilities.
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Thirty years after the historic fall of the Berlin Wall, The DDR Museum and creative agency VIRTUE have joined forces to teach a new generation about this important moment in world history.
[Interview] Katie Blair, Director, Northern Europe, Xandr
Xandr operates a technology platform that facilitates and optimises the buying and selling of digital advertising, across premium media properties spanning advanced TV, display and mobile.
Coca-Cola partners with Global Citizen to drive action, empowerment and education
The Coca-Cola Company is partnering with Global Citizen in 2021 to drive sustainable change.
MediaCom appoints Charlotte Frijns as Global Chief Financial Officer
MediaCom has appointed Charlotte Frijns as the agency’s new Global Chief Financial Officer, effective 1st January 2021, replacing Christine Fang who is returning to China for personal reasons.
SpotX releases 2021 global trends report for video advertising
Mike Shehan, co-founder and CEO at SpotX SpotX, the global video advertising platform, has announced the release of its “2021 Global Video Advertising Trends” report.
Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Gartner unveils top marketing predictions for 2021 and beyond
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Outernet London partners with Realife on immersive media attraction project
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Mediahuis receives nod to acquire NDC mediagroep
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.
Hearst Magazines appoints Matt Sanchez president of CDS Global
Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses.
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