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[Webinar] Outbrain Unveil | 27 Januay 2021

12-01-2021 | 12:06:00
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes

S4 Capital’s MediaMonks acquires Chinese creative agency Tomorrow

12-01-2021 | 08:25:35
Tomorrow, the boutique Chinese agency founded in 2015 by Rogier Bikker, has joined the MediaMonk in Shanghai, offering additional expertise and growing services for both local and global brands operating in the country.

Melissa Cannon appointed Public Relations and Communications Association International Director

12-01-2021 | 08:24:46
The Public Relations and Communications Association (PRCA) has appointed Melissa Cannon MPRCA as PRCA International Director.

[eMarketer] 5 digital trends in China to watch in 2021

12-01-2021 | 07:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.

[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge

11-01-2021 | 14:50:49
As all the major browsers  continue plans  to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.

Dutch marketing firm Candid acquires brand design company Millford

11-01-2021 | 11:00:11
Dutch marketing and communication platform Candid has acquired Millford Brand ID. The agency is a [;ayer in brand logos, visual identity and packaging design.

Zoomd launches SaaS campaign management platform targeting advertisers

11-01-2021 | 10:54:31
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.

Procter & Gamble commits to enable 2 billion people adopt healthy oral care habits by 2030

11-01-2021 | 10:50:00
Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments.

[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021

08-01-2021 | 14:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.

Global influencer marketing industry to reach $24 billion in 2025, report

08-01-2021 | 12:41:00
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.

Cadent partners with Liberty Global to expand VOD advertising platform in Europe

08-01-2021 | 12:37:00
Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global.

InterMedia appoints Chris Brombach as Senior Vice President Strategy and Planning

08-01-2021 | 12:33:32
Advertising, media, marketing, entertainment, and communication firm InterMedia Group of Companies has announced the return of Chris Brombach to InterMedia, to the role of Senior Vice President Strategy and Planning.

Deluxe acquires UK's Sundog Media Toolkit

08-01-2021 | 09:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).

Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen

07-01-2021 | 12:18:33
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.

Unilever and Innova partnership launch biotech company

07-01-2021 | 12:14:23
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.

Channel 4 appoints Ally Castle Creative Diversity and Disability Lead

07-01-2021 | 12:09:37
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.

Neste partners with DHL Express for the supply of sustainable aviation fuel

06-01-2021 | 11:04:52
Finland oil refining and marketing company Neste has announced that it has signed an agreement with DHL Express, the express service arm of Deutsche Post DHL Group for the supply of sustainable aviation fuel.

Nielsen renews multi-year agreement with Tegna for TV ratings and insights services

06-01-2021 | 10:59:41
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.

Guild launches guide to address stale and ineffective B2B marketing tactics

06-01-2021 | 10:56:20
Guild, a British, independent messaging platform for professional groups and networks has published a new guide: Community Based Marketing (CBM)– the new play in B2B marketing.

Hearst UK launches wellness events for January

05-01-2021 | 11:32:00
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.

Global motorsport online advertising market to reach $256.7 million by 2025, report

05-01-2021 | 11:29:09
The market for Motorsport Online Advertising is forecast to reach $256.7 million by 2025, growing at a compounded annual growth rate of 24.1% from 2020 to 2025 according to the latest study by Research and Markets.


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