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Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.

The Carlsberg Group’s Sustainability Report 2020 shows solid progress towards the targets set out in its Together Towards ZERO plan, stating its continued commitment to tackling the global challenges the company faces.

As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.

The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.

Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.

Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.

Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.

DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, has announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the DPAA’s Board of Directors. 

Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.

 Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic or infinitely recyclable aluminum.

In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.

MeMo² is directly looking for a Python Data Analyst (Groningen - part time)

Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.

Havas Group has announced the acquisition of full service independent agency, Inbar Merhav G, as part of the Group’s strategic plans in Israel. The agency will rebrand to Havas Inbar Merhav G Ltd.

Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.

Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.

Norwegian fashion house Holzweiler has announced it is collaborating with Sony Europe to create digital content for its brand and retail experiences.

Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.

Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.

Dennis De Weerd is the CEO at Incentro Africa, an IT service provider delivering custom build cloud-based software solutions for the European and African market.

Only 5% of remote employees want to go back into the workplace full-time, which could make for some fairly deserted office spaces.