Tagresults
WPP acquires mobile technology provider NN4M
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
SpotX collaborates with Crackle Plus to Monetize OTT Inventory across New Distribution Channels
SpotX, the global video advertising platform, has announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus.
Boudewijn Beusmans appointed CEO of NewBe
Until recently, he was the CEO at EndemolShine and responsible for their activities in The Netherlands, Belgium, Scandinavia and Germany..
[eMarketer] Loyalty programmes and shoppers' changing behaviours
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
Essence expands data and technology consulting division in Germany
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Isobar Amsterdam leads Malaria No More creative campaign
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
Samsung and UNDP welcome young leaders to Generation 17 initiative on global goals
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
[Vacancy] Lukkien is looking for a Front-end Developer
Lukkien is directly looking for a Front-end Developer
EU imports from US declined by 13% in 2020 against 5.6% increase from China
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
[Vacancy] Logitech is looking for an Inside Business Development Representative, video collaboration
Logitech is directly looking for an Inside Business Development Representative, video collaboration
[eMarketer] 5G wireless to experience a boom in 2021
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
dentsu partners with Malaria No More UK to launch Draw the Line Against Malaria campaign
The star-studded creative campaign invites youth from across Africa and the globe to join the movement to end the world’s oldest deadliest disease.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
Canon launches EOS M50 Mark II camera targeting content creators
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.
[Startup Interview] Aaron Mirck, Co-Founder, Presscloud, Netherlands
Dutch startup Presscloud allows companies to handle public relations without the need for an agency by training users on the ABCs of PR and connecting them to a database of journalists and an online newsroom.
[Interview] Frank Carvalho, Managing Director, Brand New Galaxy, Amsterdam
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience.
Intracto Group acquires Ghent based agency Marlon
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
Redbox selects SpotX for video monetization across its free streaming platform
SpotX, the global video advertising platform, today announced a new strategic partnership with Redbox to serve as a strategic supply-side platform (SSP) to power the video monetization of Redbox’s free live TV and AVOD content.
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