Marketing Report
Nielsen and Marquee ink TV measurement services deal

Nielsen and Marquee ink TV measurement services deal

Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.

Patricia Lane, CEO, Marquee: “We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets. With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”

Marquee provides news, weather and sports reporting to its viewers, and it strives to produce programming that is local, relevant and important to its constituents.

With the acquisition of WDMT in Salisbury, Md., in 2013, Marquee Broadcasting Inc. has expanded to several more states, with a growing local news presence in Maryland, Georgia and Kentucky.  With plans to expand further in the future, Marquee views its relationship with Nielsen as an ever-expanding one.

Catherine Herkovic, EVP/Managing Director, Nielsen Local TV: “The backbone of the Local TV business are Local broadcast TV stations. Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”