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On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.

Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH

World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.

From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 

S4 Capital plc, the tech-led, new age/new era digital advertising and marketing services company, has announced that that Staud Studios, a high-end creative production studio specializing in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice.

Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.

Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.

GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations

Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.

Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.

Total and global electric utility company Engie have signed a cooperation agreement to design, develop, build and operate the Masshylia project, France's largest renewable hydrogen production.

US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.

Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.

The Carlsberg Foundation has granted DKK 19.5 million, approximately €2.7 million to a new Semper Ardens research project anchored by Carlsberg Research Laboratory.

S4 Capital plc, the new age digital advertising and marketing services company, has announced two combinations, which significantly expand the capabilities of both its Content practice.

Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.

Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.

Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.

SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.

Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.

Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.