[eMarketer] Traditional TV ad spend is still big business

Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.

Despite undergoing a tough pandemic period in 2020, the TV ad spend is poised to record gains in 2021 which will then lead to it stabilizing to an estimate $68 billion through 2024 according to eMarketer.

Analysts predict that while connected TV advertising spend has established itself firmly, traditional TV still has its influence and cannot be wished away.

Read the full eMarketer article here

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