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Samsung launches self-serve advertising platform

06-10-2020 | 10:02:52
Samsung has announced the launch of a self-serve advertising platform that offers advertisers the opportunity to place ads into its growing Samsung TV Plus ad supported streaming TV offering.

[Vacancy] Logitech is looking for a Customer Success Manager

05-10-2020 | 08:48:00
Logitech is directly looking for a Customer Success Manager

Giorgio Armani launches media campaign for its new fragrance ‘My Way’

02-10-2020 | 15:05:00
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.

Outbrain releases auto-optimization solution for marketers to maximize conversions within budget

02-10-2020 | 09:46:00
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.

Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake

02-10-2020 | 07:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.

Heineken Spain to produce all beers with solar energy

02-10-2020 | 07:17:57
Heineken Spain has signed a long-term Power Purchase Agreement (PPA) with Iberdrola, a multinational electric company, which guarantees the supply of green electricity to the brewer’s four factories in Spain and offices.

Havas Media selects FreeWheel to handle media buying business in UK and France

01-10-2020 | 11:05:34
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.

Artificial Intelligence is the most used emerging technology by CMOs, Isobar study

01-10-2020 | 10:54:11
 Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.

IKEA commits to remove non-rechargeable alkaline batteries by 2021

01-10-2020 | 10:51:10
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October 2021.

Candid names Ruud Wanck as new CEO

01-10-2020 | 06:59:00
Candid, the largest independent marketing and advertising platform in the Netherlands, has named Ruud Wanck as the new CEO effective October 1 2020.

Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands

30-09-2020 | 16:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.

Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge

30-09-2020 | 16:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.

Dentsu Aegis Network rebrands to dentsu, consolidates international business

30-09-2020 | 10:46:13
Global advertising and PR company Dentsu Group Inc. has announced that its international business Dentsu Aegis Network will now operate under the dentsu brand.

WPP agencies partner with World Woman Foundation for digital women empowerment campaign

30-09-2020 | 10:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.

Dümmen Orange appoints Debbie Rempert to head marketing and branding departments

30-09-2020 | 10:31:02
Dümmen Orange, a multinational company involved in breeding and development of cut flowers has appointed Debbie Rempert as Senior Brand Manager.

Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker

29-09-2020 | 15:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.

Europa+ set to launch in Latin America

29-09-2020 | 14:53:02
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.

Spotify and Chernin Entertainment announce multiyear first look partnership

29-09-2020 | 10:09:09
As podcasting consumption has grown worldwide, so has the trend of podcasts serving as the source material for movies, TV shows, and news broadcasts for an always-on audio medium.

Hearst Magazines announces strategic investment across print portfolio

29-09-2020 | 09:51:00
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.

Nokia signs UN pledge calling for renewed global co-operation

29-09-2020 | 09:46:29
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General

VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria

25-09-2020 | 08:55:59
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.


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