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Ascend2 and Verse unveil new survey on the state of lead conversion in marketing and sales
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.
Outbrain launches Carousel, an interactive smartad format
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Media environments improve despite global pandemic, IAS Report
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nokia publishes call to action to deliver an ethical and sustainable 5G future
Nokia has outlined a vision of a 5G-enabled world that delivers economic prosperity, opportunity for all people and a healthier planet.
[Column] Fleur Willemijn van Beinum: Social first
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
Hillenaar Outdoor exploiteert digitale mast bij Breda
Hillenaar Outdoor zet investeringen in digitale reclamemasten door. In oktober wordt een object van het bedrijf operationeel nabij Breda.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
Aleph Commodities acquires majority stake in InterTank
Aleph Commodities, an investment and energy trading company headquartered in London, along with co-investors, has acquired a majority stake in InterTank Nordic AB, an independent storage management and operations company in Sweden.
MediaCom appointed Uber’s global media agency
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
Abris invests in Polish e-commerce delivery solutions provider
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
Sweden's Com Hem offers complete digital TV solution with Apple TV 4k
Com Hem's TV customers can now take part in a completely digital solution with Apple TV 4K that enables a modern experience for TV, film, music, games and apps.
Canada fintech company Sensibill selects William Mills Agency for PR services
William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has been selected by Sensibill for public relations services.
SAP commits 5 per cent of addressable spend to support social enterprises
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.
McDonald’s names Katie Beirne Fallon Chief Global Impact Officer
McDonald's Corporation has announced the creation of a new Global Impact Team to harness and direct the full strength of McDonald’s ongoing efforts to affect positive change around the world.
Locala ranks number 2 on Adweek fastest growing solution providers
Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
WPP appoints Tom Ilube CBE to the Board
WPP has appointed Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect.
Multinationals increase ad spend as business picks up post Covid, WFA report
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
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