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Heineken launches new hard seltzer brand in New Zealand and Mexico

19-09-2020 | 12:07:00
Heineken has launched a hard seltzer brand dubbed, Pure Piraña, in the Mexican and New Zealand markets.

Admitad launches marketplace for advertisers and publishers

19-09-2020 | 12:03:00
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.

New medical communications agency BoldScience launches

19-09-2020 | 07:17:13
BoldScience, a new global medical communications agency, has launched.

Hivestack joins forces with Clear Channel UK as programmatic DOOH partner

19-09-2020 | 07:13:53
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.

Rokt appoints Pascal Ehrsam as SVP of Marketing

19-09-2020 | 07:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.

Dynata acquires CrowdLab to grow brands and consumer research footprint

18-09-2020 | 20:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.

Charity sector lagging behind on digital marketing skills, report

18-09-2020 | 20:06:00
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.

Samsung Partners with d’strict to create content for smart signage

18-09-2020 | 17:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.

Brand leaders express need for more media cohesion in new marketing report

18-09-2020 | 17:15:41
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.

Four Seasons Hotels and Resorts to manage San Domenico Palace in Taormina, Italy

18-09-2020 | 14:26:00
Four Seasons Hotels and Resorts, the luxury hospitality company, together with Gruppo Statuto, hotel development company, announced that San Domenico Palace in Taormina is under an extensive renovation.

Valoya launches two new greenhouse LED grow lights in Finland

18-09-2020 | 14:25:00
Valoya, the research driven manufacturer of horticultural LED grow lights has expanded its RX-Series line of greenhouse LEDs with two new models - RX500 and RX600.

Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide

18-09-2020 | 14:00:00
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.

Jeff Winton Associates partners with UK-based Onyx Health to expand global healthcare communications services

18-09-2020 | 12:57:03
Jeff Winton Associates announced expansion into additional global markets through a new partnership with UK-based marketing communications firm Onyx Health.

Nielsen launches compass to measure marketing campaigns outcomes

18-09-2020 | 07:56:28
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.

World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value

18-09-2020 | 07:53:00
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.

Brand reputation remains key priority for marketers amid COVID-19, survey

18-09-2020 | 07:42:00
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.

VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies

17-09-2020 | 20:14:00
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.

Amazon announces first recipients of investments from $2 billion Climate Pledge Fund

17-09-2020 | 20:03:00
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.

Global advertisers unveil a new approach to cross-media measurement

17-09-2020 | 14:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.

Seven Stones to handle St John & St Elizabeth Hospital advertising account

17-09-2020 | 14:08:00
St John & St Elizabeth Hospital has awarded its advertising account to Seven Stones.

SEMrush acquires Poland's SaaS PR tech startup Prowly

17-09-2020 | 10:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.


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