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Programmatic trading takes two fifths of global digital media investment by multinationals, report
Programmatic trading channels for WFA Members account for more than two fifths of global digital media investment, up from 16 per cent in 2016.
Post Corona Posts: What will you do when this pandemic is over?
PostCoronaPosts.com is a global online platform where people can share their post-pandemic intentions anonymously with the rest of the world.
Arcesium extends financial technology footprint into Europe
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.
H&M, Italian Brand Giuliva Heritage collaborate on timeless pieces with a focus on sustainability
H&M announced a collaboration with the luxury Italian brand, Giuliva Heritage. Family-owned and known for its flawless tailoring, Giuliva Heritage takes classic menswear silhouettes into the world of womenswear.
Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements, study
Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives.
Zespri selects WPP agencies to enhance its global market proposition
World’s largest kiwifruit marketer Zespri International Limited has selected an interdisciplinary team of WPP agencies as its global Agency of Record (AOR) to deliver its brand proposition.
Refinery29 picks Simone Oliver as new global Editor-in-Chief
Media and entertainment company for young women Refinery29 has announced that digital pioneer and thought leader Simone Oliver will join as Global Editor-in-Chief, starting September 30, 2020.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Sony establishes Green Management 2025 targets to achieve zero environmental footprint
Sony Corporation has set a long-term environmental plan “Road to Zero” to achieve a “zero environmental footprint” by 2050 throughout all stages of its product lifecycles and business activities.
Coca-Cola and Nestlé are the world’s most valuable brands in the food and drinks sector, report
The food and drink sector is one of the few sectors that should suffer limited impact as a result of the COVID-19 pandemic, with the world’s top food & drink brands unlikely to lose brand value.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Heineken enters Peruvian beer market through acquisition of Tres Cruces brand
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Apple extends clean energy footprint in Europe
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.
Asad Syrkett Named Editor-in-Chief of ELLE Decor
Hearst has announced that Asad Syrkett has been appointed editor-in-chief of the U.S. edition of ELLE DECOR, leading content strategy across the brand’s print and digital platforms.
Amazon advertising Demand Side Platform agency Clear Ads dominates DSP business UK
Clear Ads, Amazon's advertising demand side platform agency is currently dominating the Demand Side Platform (DSP) business in the UK.
Belgian startup InviteDesk raises €500K to expand its event marketing software
InviteDesk, developer of event marketing software, has increased its capital by more than €500 thousand. With InviteDesk, companies increase their return on investment (ROI) from event marketing.
Geometry names Will Good as first Global Head of Business Development
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.
Digital creativity Agency icolic becomes Isobar
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.
rlaxx TV launches in Germany and UK
rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel.
Coca Cola and International Paralympic Committee announce global partnership
The Coca-Cola Company has joined the International Paralympic Committee (IPC)’s roster of Worldwide Paralympic Partners.
Creative in-housing hits 57 per cent among multinationals, WFA report
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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