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PRCA unveils Creative Marketing Committee
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.
Verizon Media partners with Kellogg Company, Snap and Spotify to address the global mental health crisis
Kellogg Company, Snap and Spotify are founding members committed to improving workplace culture around mental health, and scaling best practices.
TikTok launches commerce ad offerings to assist brands retarget users
The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.
[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.
[Vacancy] Lukkien is looking for a Client Service Manager
Lukkien is directly looking for a Client Service Manager
Apple launches $200 million Restore Fund to accelerate natural solutions to climate change
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.
Dept becomes climate neutral certified
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
SpotX expands privacy-compliant audience data technology for CTV
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
CaaStle brings subscription clothing rental platform to UK
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
Intrum Germany adopts FICO customer communications solution
Intrum, Germany's ethical debt purchase and collection companies, has turned to global software and analytics provider FICO to bring its customer communications to the next level.
TBD Media releases newest entry in its 50 Sustainability and Climate Leaders campaign
TBD Media Group is delighted to be releasing the newest entry in its trailblazing 50 Sustainability and Climate Leaders campaign; drawing attention to the companies and leaders working to ensure a sustainable future.
Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.
Verizon Media launches identity free advertising solution
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Total begins producing sustainable aviation fuel in France
Total has begun producing sustainable aviation fuel (SAF) at its La Mède biorefinery in southern France and its Oudalle facility near Le Havre. The biojet fuel, made from used cooking oil, will be delivered to French airports starting in April 2021.
[Vacancy] Scircula is looking for a Digital Marketing Strategist
Scircula is directly looking for a Digital Marketing Strategist
Data & growth agency Off The Record joins Ace
With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.
Intracto Group acquires media agency Zoekhelden
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Reprise Commerce wins DeMert Brands account
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
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