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Nielsen announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.

Ask anyone which social media platform boomed in 2020, they’ll say TikTok. Ask us which platform responded the fastest, we’ll say Instagram.

A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.

Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.

The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.

Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.

Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.

The campaigns are in replacement of its traditional “Safety Days” which the concession company is unable to organise due to the current health situation caused by the pandemic.

Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.  

Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform.

ViacomCBS is directly looking for a Sr. Programming Manager.

ViacomCBS is directly looking for a Contract & Compliance Coordinator.

Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.

As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.

 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).

Volvo Group and SSAB have signed a collaboration agreement on research, development, serial production and commercialization of the world’s first vehicles to be made of fossil-free steel.

Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.

The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.

LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.

Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.

In November, the Chinese government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.