Auke Boersma appointed CEO of Adcombi
On 1 April 2021, Auke Boersma (50) became CEO of Adcombi.
Boersma will be responsible for the day-to-day operations, continued growth and international expansion of the MarTech platform. Adcombi offers a local-level SaaS programmatic advertising solution to brands and retailers all around the world, including Coca-Cola, Heineken, Volksbank Raiffeisenbank, Ben & Jerry's and the Volkswagen Group.
International background in digital advertising and MarTech industry
Boersma’s appointment as CEO has not come as a surprise. During his time as a consultant and strategic advisor at Adcombi, he was involved with many areas including market exploration activities in South-east Asia. Boersma previously held several senior positions in advertising and in the MarTech industry in Europe, including at AdLink Group, European Directories and Scoot Media. He also launched Light Reaction for Xaxis and worked for GroupM in Asia-Pacific.
Patented Adcombi technology
In his new role as CEO, Boersma will take charge of the further roll-out of the patented Adcombi technology, which enables brands and retailers to automatically transform (inter)national advertising campaigns into thousands of local programmatic campaigns. Adcombi is currently focusing on further European expansion, while also preparing to open an office in Singapore. This office will become the hub of its efforts to move into South-east Asia.
International scalability and growth
Adcombi founder Gerrit Reinders is convinced that with his broad, international experience, Boersma will be a vital addition to the company as it enters a new phase.
Gerrit Reinders, founder, Adcombi: “Adcombi is on the cusp of major international scaling. As the new CEO, Auke will bring comprehensive international SaaS expertise to our organisation. Auke has a proven track record when it comes to the successful international scale-up of MarTech companies within the programmatic ecosystem. His approach also dovetails seamlessly with Adcombi's growth ambitions.”
MarTech solution
Auke Boersma, CEO of Adcombi: “I have been working on various projects for Adcombi for the last seven months, and the conversations I have had with representatives of the FMCG, retail, banking and automotive industries during this time confirm just how special Adcombi's SaaS solution is. This enormous potential, on top of the strategic objectives and focus on expansion and growth, are major factors driving my decision to take the job, something that I am doing with great pleasure and energy. I am therefore very much looking forward to working together with Gerrit and the 25 Adcombi colleagues as we march forward to the next level.”
