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The findings, based on WFA’s global poll of media price inflation forecasts, suggest inflation will remain within long-term averages but will still significantly influence brand planning in the year ahead.

Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.

M+C Saatchi will develop their distinctive new brand creative platform to support Screwfix’s next big chapter of growth.

In this newly created role, Blanco Sampedro will lead all communications efforts for GUT's European offices, including GUT Amsterdam and GUT Madrid.

Interpublic Group (IPG) reported a drop in revenue and earnings for the first quarter of 2025, in line with company expectations, as it moves forward with a major restructuring and prepares for its planned merger with Omnicom.

River-based transport operator Uber Boat by Thames Clippers has appointed Atomic London as its creative agency, ahead of the launch of its new app. The appointment follows a competitive process.

The appointment marks a significant step in supporting the FT’s long-term strategic vision and growth ambitions. The FT is focused on expanding its global base of paying subscribers and continuing to build its premium brand in an increasingly competitive media landscape.

Marianela Queme, Head of Technology at DPDK Digital Agency, joins us at Marketing Report TV. We speak with her about the agency’s international team, their bold strategic approach, the development of digital experiences like the Blorbu-app, and how DPDK pushes the boundaries of what technology can do.

As lead agency, ACE will be responsible for the new brand positioning, brand creation, and its translation into campaigns, communications, and social and digital touchpoints.

Havas Media Network Spain has designed a work plan that will be managed entirely by a team specifically tailored for the brand: the ISDIN Excellence Team Spain.

 Evolving from its roots within the agency’s Media Team into a centralized powerhouse of efficiency, insights, and creativity, this new department reinforces H/L's leadership in integrating advanced technology to amplify human ingenuity.

Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.

BMF, the global integrated creative marketing agency, has opened a new office in Hong Kong to support its fast growing business in the Asia Pacific region.It will be led by Winkie Wong, who will serve as vice president of the region.

This agency secured 33 awards and 33 shortlists across numerous categories.​

This strategic collaboration will begin with the global launch of a major campaign, unveiled in a preview event during the Paris Marathon on April 9, 2025.

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire the multi-award-winning global influencer marketing agency The Fifth from News UK.

No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.

Supernova will now partner with RAMONA’S to lead its social media strategy, content planning and production, influencer management, and paid social activity, as the brand launches a new range of products in 2025.

Joint will be working with Belvoir Farm to develop a new brand platform and creative campaigns that can support their existing products as well as NPD.

72andSunny will work with CarMax to bring to life the company’s innovative customer-centric offerings, refresh the brand, and connect with consumers in culturally relevant ways.

Following a comprehensive market review, Dr. Theiss selected Havas Media as its new media partner. The goal: to modernize its brand strategy and reach new target audiences.