German pharmaceutical firm Dr. Theiss Naturwaren selects Havas Media as new media partner

Havas Media is now in charge of the media budget for Dr. Theiss Naturwaren, a family-owned pharmaceutical company based in Saarland, Germany.

Following a comprehensive market review, Dr. Theiss selected Havas Media as its new media partner. The goal: to modernize its brand strategy and reach new target audiences. Havas Media won the pitch with innovative media strategies and creative concepts that resonated with the company’s values and vision

Havas Media stood out thanks to its creative special formats and a strong strategic focus on rejuvenating the brand via digital and data-driven channels. While Dr. Theiss has traditionally relied on classic TV placements—especially in the public broadcasting space—the company is now shifting to a more agile approach. This includes an increased focus on social media, e-commerce, and emerging digital platforms alongside traditional TV.

As part of the collaboration, Havas Market and Havas Play were tasked with creating the anniversary campaign for the company’s flagship product, LACALUT, which celebrates its 100th anniversary this year. A key milestone in the campaign was the production of Germany’s first fully AI-generated TV commercial—a groundbreaking project developed in partnership with Seven.One Entertainment Group.

Yvonne Schuhmacher, Strategic Media Coordination & Digital Marketing, Dr. Theiss: “We’re excited to partner with Havas Media. As a family‑owned business, we share the same values and a strong commitment to consumer‑first communication. Havas Media’s innovative approach truly impressed us, and we’re looking forward to the upcoming projects.”

Sven Traichel, CEO, Havas Media in Frankfurt: “We invested a lot of time and energy into building a trusting relationship with Dr. Theiss. Through close collaboration, focused meetings, and fresh ideas, we were ultimately able to win them over with our holistic media and audience approach.”

By securing this account, Havas Media continues to pursue its mission to future-proof brands with forward-thinking media and digital strategies.

www.naturwaren-theiss.de

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