Health insurer CZ chooses ACE as new lead agency

Health insurer CZ has selected ACE as its new strategic and creative partner following a thorough pitch process. The Amsterdam-based agency provided the strongest response to the integrated challenge posed by one of the largest health insurers in the Netherlands.

As lead agency, ACE will be responsible for the new brand positioning, brand creation, and its translation into campaigns, communications, and social and digital touchpoints. Previous work for brands such as ABN AMRO and YoungCapital prompted CZ to invite ACE to participate in the pitch

Recently, ACE also became the lead agency for brands like Schiphol and HAK. Now, CZ - with nearly 4 million customers - also chooses ACE’s full-service proposition.

Denise van der Veeke, Sr. Campaign Manager, CZ: "From the very first moment, the ACE team felt like an extension of our own. They understood our challenges, challenged us, and surprised us with a fresh concept that strikes the right emotional chord."

Harm Balvers, Head of Strategy, ACE: "CZ faces a great challenge as a health insurer. How do we stand out in a market where both services and communications offer little differentiation? We are proud to collaborate with the CZ team to develop an innovative positioning for such a strong Dutch brand."

www.cz.nl

www.ace.nl

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