Dubai Lynx names VML network of the year agency

Dubai Lynx, the Middle East and North Africa's premier platform for creative excellence, has honored VML as the Network of the Year for 2025. This agency secured 33 awards and 33 shortlists across numerous categories.

VML’s winning work spans multiple markets, including Egypt, Saudi Arabia, the United Arab Emirates, Morocco, Jordan, and the United Kingdom. Awards include two Grand Prix, one Grand Prix for Effectiveness, seven Gold, seven Silver, and 16 Bronze.

Dubai Lynx is renowned for celebrating creative excellence in the MENA region. The awards are adjudicated by a panel of industry leaders from around the world, ensuring a rigorous evaluation process. The 2025 jury comprised experts from 28 markets, reflecting the competition's global perspective.

Nassib Boueri, MENA CEO, VML:“Thank you to our 800 dedicated colleagues and more than 200 clients and partners across MENA. Without you, this would not have been possible.”

The festival attracts thousands of entries annually, with over 2,500 submissions in recent editions. This high level of participation highlights the region's dynamic and competitive creative landscape.

In addition to VML's network-wide recognition, Chafic Haddad, Chief Creative Officer of VML MENA, was named the 2025 Advertising Person of the Year by Dubai Lynx. This accolade honors individuals who have made significant contributions to the advertising industry in the region.

This success builds upon VML's previous accomplishments at Dubai Lynx. In 2024,the agency earned 23 awards, including five Grand Prix. Notably, VML Morocco secured the country's first-ever Grand Prix in the festival's history.

www.dubailynx.com

www.vml.com

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