GUT appoints Marta Blanco Sampedro as director of communications, Europe

GUT has appointed Marta Blanco Sampedro as Director of Communications in Europe, expanding the agency's strategic leadership across the continent.

In this newly created role, Blanco Sampedro will lead all communications efforts for GUT's European offices, including GUT Amsterdam and GUT Madrid, and report directly to Christine Prins, Global Chief Communications Officer. She will partner closely with Eva Rausch, MD Europe, and key leadership across the offices to elevate brand reputation, attract talent, and support the agency's continued momentum.

Blanco Sampedro brings 15 years of experience in brand building and strategic storytelling across culture, entertainment, and lifestyle. Known for blending cultural insight with business impact, she's played a key role in growing iconic brands that inspire loyalty and drive results.

Blanco Sampedro: "I have been a fan of GUT for the last 7 years and am excited to join the team at such a pivotal moment in its European expansion. I'm looking forward to partnering with Eva, Carmen, Nacho, Cata, Rami, and the amazing talent across the Madrid and Amsterdam offices to keep building GUT's fearless reputation."

Before joining GUT, Blanco Sampedro was Managing Director and Client Services Director at Officer & Gentleman in Madrid, where she led communications and strategy for clients such as HBO, Netflix, Prime Video, Inditex, and Nike. Her past experience includes leadership positions at Petermayer and Deveney PR in New Orleans and VICE Media in Madrid, where she managed communications for iconic global brands, including NASA, NBA, NFL, Coca-Cola, Timberland, LVMH, and Samsung.

Christine Prins, Chief Communications Officer, GUT: "We are thrilled to welcome Marta to GUT. She brings deep strategic thinking, cultural fluency, and a collaborative spirit that will help take our European communications to the next level."

Blanco Sampedro is fluent in English and Spanish, and will be based out of GUT Madrid.

GUT aims to become one of the most diverse, creative, and influential networks in Europe and beyond.

www.gut.agency

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