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The initiative aims to raise awareness of human trafficking, encourage reporting of suspected cases and promote resources available through the National Human Trafficking Hotline.

The group has one shared objective: to deliver sustainable and measurable growth for organizations and brands.

Built around the question, "What is the highest you can reach?", the campaign presents the Urus SE Performante climbing a mountain road while drawing parallels with milestones in human achievement.

The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.

The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.

The campaign positions long-term behaviour change alongside GLP-1 weight loss medications, highlighting Noom's approach of combining medication with habit-building to support sustained weight management.

According to Cactus, the campaign is designed to make financial progress feel more achievable by addressing the uncertainty many consumers experience when making financial decisions.

This week, Dentsu was the biggest gainer on the back of a series of account wins, while Omnicom came under pressure and Publicis declined despite raising its full-year outlook.

The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027.

The appointments take effect immediately, with both executives reporting to Managing Partner Megan D'Audney, who has led the agency since February.

Developed in partnership with The Infinite Agency, the campaign is based on the idea that consumers increasingly take pride in finding products and services that combine quality with affordability.

Clients work through a single agency relationship and contract, supported by a shared operating model designed to streamline collaboration, delivery and reporting across multiple markets while maintaining senior-level involvement throughout each engagement.

The right kind of partner did not quite exist in the market. On one side were traditional production companies, often built around trailers, cinematics and individual campaign assets.

The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,

Halter has established itself as one of New Zealand's fastest-growing technology companies through its virtual fencing and livestock management platform.

The activation began at the UFC 329 press conference, where Holloway wore a custom KICK × PUBG vest inspired by the game's iconic Level 2 Vest.

Randall will oversee social activity across the agency, lead the Social & Content team and report to Emma Bate, Client Strategy Director.

Škoda has supported the Tour de France for more than 20 years and has partnered with the Tour de France Femmes avec Zwift since its relaunch in 2022.

The campaign extends The AA's It's OK brand platform and is designed to connect with families and motorists during the summer travel period. Spider-Man: Brand New Day will be released exclusively in cinemas from 29 July.

The campaign follows FIFA's updated Digital Football Strategy and supports the organisation's expanding gaming portfolio

Guy Bradbury joined M+C Saatchi in 2022 and has led the agency's creative department during a period of client growth and award recognition.