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Krispy Kreme appoints ARK agency to drive UK and Ireland strategy
ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.
Monzo campaign promotes active saving and investing
The UK digital bank’s campaign spans out-of-home, radio, social, digital, print and TV partnerships, highlighting how Monzo’s features transform idle money into active, growing savings.
Jeep links adventure and affordability in new global campaign
The Jeep brand is kicking off 2026 with a strategic shift aimed at enhancing customer value, announcing widespread pricing adjustments and the launch of a bold new global marketing campaign titled "Jeep Things."
Oreo revives milk-dunk tradition with playful campaign
Oreo is bringing back the joy of dunking cookies in milk with “The Oreo Cows”, a campaign that blends humor, tradition, and creativity to celebrate Mexico’s love for this iconic ritual.
Rogers celebrates Canadian hockey heritage with patchwork jersey
Rogers Communications has unveiled The Great Canadian Jersey, a symbol of national unity and the latest installment of the This Is Our Game campaign.
MATCH Hospitality appoints CampaignLab for 2026 women tournament brief
The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.
[Column] Michelle Waweru: How Gen-AI is reshaping OOH marketing
Billboards now staring back at the city's residents with perfect smiles and flawless skin are getting less and less human.
Mother named global creative agency for Lufthansa Group
The brief challenges Mother to create a shared narrative that highlights the individuality of each airline while reinforcing the collective strength of the Lufthansa Group.
Einstein and Kemp teach Brits how to beat peak energy
Created by AMV BBDO, the campaign encourages consumers to shift their energy use by highlighting that off-peak energy is available at various times, including during the day and on weekends.
Honda and Team USA unite in new Olympic campaign
Honda has launched This is The Power of Dreams, its first marketing campaign as Official Automotive Partner of Team USA, highlighting the role of determination, teamwork and ambition in achieving extraordinary goals.
Panda Express marks Lunar New Year with animated film
The campaign focuses on family, togetherness and the role of food in connecting people, ahead of Lunar New Year 2026.
Motel wins global Villa Massa creative brief from Zamora
The brief covers a through-the-line campaign designed to support growth for the brand across multiple international markets.
BritBox unveils refreshed brand identity with Sibling Rivalry
The work aims to clarify BritBox’s positioning as a British-focused curator in an increasingly crowded streaming market.
Lufthansa marks century of flight with immersive visuals
The campaign invites audiences to explore a century of aviation and brand communication, combining historical illustrations, period-specific styles, fashion, and aircraft with contemporary Lufthansa imagery.
Jung von Matt brings Paul Smith’s aesthetic to MINI
The campaign translates Paul Smith's hallmark aesthetic - "classic with a twist" - into a narrative that invites audiences into the designer's creative world.
GUESS names Chiara Ferragni for Spring, Summer 2026 campaign
The campaign alternates between black-and-white and color imagery, evoking the brand’s iconic past while presenting a modern, social-first interpretation.
SlimFast’s campaign champions life in motion
Developed in close collaboration with SlimFast’s in-house creative team, the campaign follows a woman navigating the demands of everyday life while staying committed to her health goals.
VIA appoints Matt O’rourke as Chief Creative Officer
Matt O’Rourke will report to Leeann Leahy, CEO of VIA, and join the executive leadership team. He will be responsible for setting the agency’s creative vision and overseeing creative output across the client portfolio as VIA advances its growth strategy.
Creative agency IMA launches Benelux office
The Amsterdam-based hub brings together two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, under the IMA Benelux banner.
Tombras expands foothold with acquisition of Opinionated
Independent agency Tombras has acquired Portland-based creative shop Opinionated, extending its footprint to the U.S. West Coast for the first time.
McDonald’s digital campaign celebrates pickle lovers and haters
Across social media, pickle-flavored snacks, drinks, and recipes have gained popularity, highlighting a divide between fans and detractors.
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