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LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

This collaboration aims to redefine local advertising and co-op marketing for Do it Best members through an innovative platform that streamlines efforts and unlocks co-op and brand match funds from affiliated brands.

Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media.

Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

At the heart of the months-long campaign is an audacious provocation: “We’re solving the meat problem with more meat.”

This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a “big indie” that sparks with consumers and drives outsized results for clients.

Luxine joins Veritas Communications (Veritas) as the next step in its ambitious growth strategy to focus on local markets across Canada.

This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

The water brand, which has hydrated and refreshed North American consumers since 1999, is unveiling an eye-catching visual identity system (VIS) across all packaging and communications.

Developed by lead creative agency DEPT, the campaign “Turn your nothing to wear into something you love” features four distinct stories showcasing real-life situations.

By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

In her role as EMEA Chief Creative Officer, Marie will lead creative across 13 markets with the mission to create original, impactful, and effective work across Edelman’s specialisms.

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

 In this newly created role, Antonis will be responsible for identifying, developing, and implementing transformational strategies and systems that help clients adapt to the ever-changing market dynamics of today and in the future.

M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

 Rizuto returns to Ogilvy having worked for the agency twice before in Dubai and his native Brazil, among career roles at BBH, TBWA’s 180LA, Leo Burnett, the founding of his own agency, TBD, and most recently as Dentsu Creative’s Chief Creative Officer US and Hispanic LATAM.

 IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.

The new collaboration will deliver campaign solutions that enable brands with the capability to avoid misinformation across social platforms in priority areas including political, climate, healthcare, AI-generated, and brand-specific content.