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Stonegate has operated for nearly two decades, growing from a community-based pharmacy into a compounding brand serving providers and patients across the country.

The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.

Savage and Bordoy will support complex enterprise opportunities across Monks’ EMEA network. Their work will focus on combining brand strategy, cultural insight and creativity with the agency’s technology capabilities.

The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.

Only S4 Capital and Havas declined, with S4 Capital losing more than 8% in a single week.

CreatorOS established its end-to-end creator campaign management infrastructure in 2022.

Many companies still treat marketing measurement and revenue optimization as separate disciplines.

On the other side, privacy regulations, consent rules and tracking limitations make it harder to see the full path from first impression to final conversion.

Her responsibilities will also include developing new business opportunities, strengthening existing client relationships and representing the agency at industry and cultural events.

For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.

The report finds that 90 percent of respondents are comfortable with AI recommending actions, while 89 percent support AI preparing actions for human approval.

DMEXCO returns to Cologne on Wednesday 23 and Thursday 24 September, filling halls 6 to 8 and the Congress Centre North at Koelnmesse.

UK advertising expenditure is on course to exceed £50 billion this year, according to AA/WARC, while audience growth has remained limited.

AudienceIQ draws on published research, public datasets and conversations with patients and clinicians to create detailed personas across audience segments.

In his new role, Flach will help destinations and tourism organizations build awareness, consideration and visitation through integrated travel trade marketing and communications strategies.

Four of the six funds tracked by Marketing Report closed lower on 18 August than on 11 August. Only Publicis Groupe and Omnicom held their ground.

A select group of Publicis Sports clients will have access to a network covering 45,000 Division I student-athletes and 68 Power Four universities.

Her appointment comes at a time when organisations are placing renewed emphasis on future-ready skills, as marketing continues to be reshaped by digital acceleration, AI-driven transformation and evolving workforce expectations.

The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.

Agentio’s analysis found that Meta Partnership Ads generated 19 percent higher click-through rates, 10 percent higher conversion rates and 5 percent lower cost per acquisition than identical creative run from a brand account.