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The proposed deal remains at an early stage, with no certainty that a formal offer will be made.

Reporting to Chief Strategy Officer Dan Gee, Lucy Crowther will oversee initiatives to raise MFM's profile, increase awareness of its integrated media model and support business growth.

The agency will oversee brand strategy, creative and media for the tourism organisation's international marketing activities.

The appointment is intended to support Conagra's efforts to consolidate its commerce marketing activities

The acquisition strengthens Havas Spain's experiential marketing offering and forms part of the group's growth strategy in one of its key markets.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.

Based in Los Angeles, Jen Bacchus will report to Derek Goode, Managing Director of M+C Saatchi Sport+Entertainment.

The report estimates that strengthening the industry's digital and creative capabilities would increase productivity across a sector that already contributes £109 billion annually to the UK economy, representing 4 percent of total economic output.

Rather than focusing on individual AI tools, the unit aims to help companies implement AI across marketing processes and operational workflows.

The biggest gains came from S4 Capital and WPP, up 14.3% and 13.6% respectively—two companies that have faced pressure over recent quarters.

The survey found that 81 percent of marketing leaders believe creative and media contribute equally to business performance. However, only 36 percent apply the same level of measurement to both disciplines.

The findings underscore a growing paradox: social media's influence continues to deepen even as confidence in its content declines.

The research also points to a disconnect between marketing teams and senior leadership. Three-quarters of respondents said their CEO and board could not clearly explain the company's marketing strategy.

A global study has found that esports plays a significant role in shaping Gen Z purchasing decisions, with 74 per cent of respondents saying advertising and brand participation in gaming spaces influence what they buy.

The creator economy also came of age, with creators positioned as strategic partners shaping brands, products and communities rather than simply amplifying campaigns.

The collaboration is designed to help brands identify creators whose audiences align more closely with their target customers, supporting creator selection with audience data rather than traditional engagement metrics alone.

Global branding agency JKR and marketing data and analytics company Kantar have released a report examining how customer experience contributes to brand equity.