CreatorOS rebrands as Nutcake

The company is consolidating its platform and AI-powered assistant under the Nutcake name

CreatorOS, the creator marketing platform used by brands including McDonald’s, Three, Crocs, Subway and Channel 4, has rebranded as Nutcake. The company is consolidating its platform and AI-powered assistant under the Nutcake name as it expands its focus on automating creator marketing workflows.

CreatorOS established its end-to-end creator campaign management infrastructure in 2022. The rebrand brings its existing platform together with Nutcake’s AI-powered assistant, combining campaign automation with performance analysis for brands and agencies.

Nutcake combines AI with creator campaign management

The platform is designed to reduce the manual work involved in influencer marketing across its network of brands and creators. Nutcake uses proprietary data, automation and AI to support activities including strategy, creator discovery, brief generation, project management, contracting, payments and content pre-testing.

Tim Mitchell, CEO, Nutcake: "Creator marketing now requires the same levels of insight, data and executional rigour as every other marketing channel. Clients now require sophisticated data to ensure their creator budgets are being optimised, and we needed a new name to boldly reflect this next iteration of our business," said Tim Mitchell, CEO at Nutcake (previously CreatorOS). "Nutcake combines our proprietary data and established CreatorOS platform, with an agentic AI layer on top that manages administrative tasks faster and delivers deeper content data analysis. We want to help marketers and creators alike to focus on what really matters to them, creating great content that people watch."

Platform targets creator marketing efficiency

Nutcake is positioned as a platform for brands and agencies managing creator relationships and campaigns at different scales. Users can manage individual creator partnerships or multiple campaigns across a broader roster of partners.

The company says the platform is free to access for brands and agencies, with its infrastructure designed to support the operational requirements of marketing teams as campaign activity grows.

www.nutcake.com

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