FINN Partners appoints Ernst Flach as travel partner

Flach will support the firm’s growth across the U.S. and Canadian travel markets

FINN Partners has appointed Ernst Flach as Partner in its Global Travel Practice, strengthening the agency’s destination representation and integrated marketing capabilities across North America. Flach will support the firm’s growth across the U.S. and Canadian travel markets.

Flach brings more than 20 years of experience in travel, tourism and destination marketing. His previous clients and employers include the South Australian Tourism Commission, Visit Iceland, the Madeira Promotion Bureau, Storey Hospitality and Destination Canada, alongside advertising agencies in Canada and Eastern Europe.

FINN Partners expands destination marketing capabilities

In his new role, Flach will help destinations and tourism organizations build awareness, consideration and visitation through integrated travel trade marketing and communications strategies. His experience spans tourism campaigns across North America, Europe and other international markets.

Peter Finn, CEO and Founding Partner, FINN Partners: "Global travel continues to be one of the world’s most dynamic and resilient sectors, creating significant opportunities for destinations competing for visitor attention and market share. As demand for integrated representation, marketing and communications services continues to grow, we are adding to our $33 million annual revenue practice by expanding our capabilities to help clients maximize their presence in an increasingly competitive marketplace through our integrated services. Ernst’s deep destination marketing expertise and international perspective make him a valuable addition to our global travel team."

Agency targets travel growth across North America

The appointment follows FINN Partners’ addition of Senior Partner Maïté Conway Ross to the Global Travel Practice last year. The agency says it is expanding its destination representation offering in response to demand for travel trade and integrated marketing services.

Debbie Flynn, Global Travel Practice Leader, FINN Partners: "The appointment of Ernst builds on the momentum we created with the addition of Senior Partner, Maïté Conway Ross, last year, as we expand our destination representation offering in response to the growing demand for travel trade and integrated marketing capabilities. Many of our clients are now serviced across multiple global markets in North America, Europe and further afield including: The Bahamas, HolaFly, Ama Waterways, Virginia Beach, Mandarin Oriental, Pan Pacific Hotels, Langham Hospitality Group, Delta Air Lines, Visit Orlando, A&O Hostels, Hotelplanner, Visit Iceland and many more. Ernst’s deep experience working with destinations and tourism boards, combined with his understanding of localized markets across North America, reinforces our ability to help destinations drive meaningful growth and visitation throughout the region and globally."

FINN integrates travel marketing and communications

Ernst Flach: "I am excited to join FINN Partners at such an incredible time for the travel and tourism industry. FINN’s uniquely collaborative and innovative model provides an exceptional platform to transform our clients’ businesses and brands. I look forward to working alongside this amazing team to grow the Global Travel Practice."

FINN Partners’ Global Travel Practice combines public relations with strategy, creative, digital, social and influencer marketing, travel trade representation, public affairs and crisis management. The practice also covers areas including sports tourism, medical tourism and responsible travel.

Flach’s appointment adds destination marketing and regional market expertise to the practice as it works with tourism organizations, destinations and hospitality brands seeking to reach travelers in North America and international markets.

www.finnpartners.com

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