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The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The initiative responds to research suggesting that driving-related fear has become a significant barrier to mobility, with an estimated 2.5 million licensed drivers in Poland no longer using their vehicles.

The agency will oversee a full activation at the Supercar Paddock, including hospitality, VIP areas, media presentations and retail, covering design, build and on-site operations.

The campaign supports Mazda’s re-entry of the MX-5 into the South African market and demonstrates how AI-native production tools are being used to streamline commercial filmmaking while maintaining creative control and brand consistency.

The campaign introduces the brand’s first FIFA World Cup ad, The Original Motor Oil. For the Driven., as part of a broader effort to connect with audiences across multiple international markets.

Developed with INNOCEAN Berlin, the campaign shifts focus from product features to storytelling, positioning the EV2 as a companion for meaningful life experiences.

Drawing inspiration from the biomes of Brazil’s Midwest—including the Cerrado, Pantanal, and Amazon—the campaign uses the dust kicked up by Jeep vehicles as a visual metaphor for transformation and the creation of new paths.

The work introduces the concept Impressive in Every Detail, shifting toward a more product-led approach that highlights how the SUV’s features support everyday driving.

The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.

In the campaign, Shlesinger trains on a Jeep dealership floor, taking potential customers on test drives that showcase the Grand Wagoneer’s off-road capabilities and premium features.

The second-generation SUV pairs confident performance with efficiency, while offering segment-leading interior space and comfort.

The event took place at a sold-out Coca-Cola Arena before over 10,000 spectators, providing a high-pressure test of ergonomics while emphasizing the Magnite’s class-leading roominess.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

The Rockslide edition forms part of the brand’s Twelve 4 Twelve series and combines styling elements with the capability features associated with the Wrangler Sahara and Rubicon trims.

As part of the initiative, Toyota is providing 10,000 free bursary places for the ECB’s All Stars Cricket programme and supporting Cricket Ireland’s Smash It programme, introducing more children to the sport.

Running across Australia and New Zealand, the campaign focuses on the work that continues outside daylight, often unseen but relied on by everyone.

The partnership follows a competitive pitch and combines centralized strategic oversight with local market expertise across Germany, Italy, Poland, Spain, and the UK.

The partnership will support Geely’s launch and expansion across the Australian market.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

Ogilvy Mexico has added Harley-Davidson de México as a strategic client, expanding its Ogilvy One offering to lead the brand’s creativity and communication strategy across the country.

Citroen and its agency BETC Paris have released a satirical film titled 2034 ELECTION, using political parody to highlight the brand’s long warranty promise.