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Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The World Federation of Advertisers (WFA) has expanded its membership with companies spanning consumer healthcare, haircare, technology, dairy, logistics, and banking.

The company highlights that Generation Z in particular favors visual search, with 39 percent of this group saying they prefer to start shopping searches on Pinterest.

The collaboration strengthens Samsung’s ad-supported Connected TV offering, combining a linear-TV style viewing experience with enhanced monetization opportunities across its CTV inventory.

The acquisition strengthens Adams’ existing presence in southeast Michigan, including Detroit and Ann Arbor, and extends its coverage into northwest Ohio.

Felipe Forjaz will represent Brazil, the largest out of home (OOH) market in the region, bringing local industry perspectives into WOO’s global agenda.

The offering aims to address advertiser concerns about the high cost and complexity of using data, while unlocking greater precision in targeting.

The platform replaces fragmented systems by uniting more than 7,000 brands and agencies with leading retailers in over 20 markets, forming one of the region’s largest retail media networks.

The agreement allows Podscribe to use Nielsen’s proprietary data, which covers 210 media markets across the United States, to provide advertisers and publishers with more precise geographic insights for local campaign evaluation.

Growth is being driven by programmatic buying, live data integration, and the adoption of sensor-based technologies that enable dynamic, location-specific messaging.

Her appointment reflects the agency’s ambition to strengthen its position in the evolving German advertising market, where clients increasingly expect both cultural relevance and measurable results.

At DMEXCO 2025 in Cologne, Bas Vlugt spoke with Patrick Edlefsen, Managing Director DACH at Channel Factory. Since May, Edlefsen has been leading the region and shares his enthusiasm about the role and his market.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The tool will enable agencies and advertisers to calculate and reduce greenhouse gas emissions from their media campaigns.

The acquisition positions Veylan as a platform designed for local media sales, combining automation with tools that allow sellers to focus on relationships, strategy and client outcomes.

 The move gives advertisers independent, outcome-based insights into how CTV contributes to reach, frequency and business results, extending the company’s cross-channel marketing platform.

Spending is projected to rise a further 8.1 percent in 2026 to 1.27 trillion dollars, before increasing 7.1 percent in 2027, pushing the global market to 1.36 trillion dollars—double its size at the height of the pandemic.

The agency will lead paid media strategy and execution across both global and local markets, with the goal of accelerating growth and strengthening engagement with core audiences.

The solution combines Acxiom’s Real ID with The Trade Desk’s Kokai platform, incorporating Unified ID 2.0 (UID2) as a privacy-conscious identity framework.

The annual study is based on input from more than 21,000 consumers and around 1,000 senior marketers worldwide.

The findings indicate that free-ad-supported streaming channels (FAST) are becoming a preferred entertainment option, while subscription video-on-demand (SVOD) usage has declined slightly.