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The initiative is designed to help brands, agencies, publishers and platforms address responsible AI use while balancing transparency with operational efficiency.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

System1 has published its American Football Big Game Hall of Fame, ranking the most effective ads of the 2020s based on consumer emotional response data, and outlining the creative principles that drive long-term brand growth on advertising’s biggest stage.

Bellwether respondents cited ongoing cost pressures, muted economic activity and internal budget constraints as key reasons for caution.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

UK charity Prost8 and Manchester-based agency TBWA\MCR have won the European Grand Prix at Ocean Outdoor’s annual Digital Creative Competition, which recognizes standout ideas in digital out of home advertising.

The agreement strengthens VIOOH’s supply-side platform offering by adding Dolphin’s large-scale screen network in major metropolitan markets.

5W PR has announced that it has been named Agency of Record for Real Coco

Vocelli Pizza, an Italian-inspired pizza chain, has announced that it has awarded Houston-based Love Advertising as its new marketing agency of record.

The Trade Desk, a global advertising technology company, announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers

StackAdapt has introduced in-platform National Provider Identifier targeting and measurement capabilities designed for pharmaceutical marketers

DIRECTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes.

Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

TiVo has announced new features for its home screen user interface solution, enabling advertisers to reach highly engaged consumers through TV viewing

It’s lights out for the traditional advertising giants. While the large networks, out of necessity, merge and consolidate, a new reality is emerging

Marketing Architects has partnered with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary media-buying AI, Annika.

PubMatic has launched PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution

Tech-first measurement company, VideoAmp, announced the appointment of Tony Fagan as CEO, effective January 6, 2026

Herring Networks has entered an exclusive agreement with DIRECTV Advertising, under which DIRECTV Advertising will serve as the sole third-party sales and marketing agent

Nielsen, a global audience measurement, data, and analytics platform, and Roku, a TV streaming platform, have announced an expansion of their long-term strategic partnership.