Tagresults

The collaboration will introduce AI-enabled workflows that allow agencies and brands to plan, buy, and measure OOH inventory through natural language interactions.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The quarter showed mixed performance across regions. North America led the way with 7.4% organic growth, boosted by double-digit expansion in Havas Health.

Intelligent advertising platform MediaGo has become an official member of IAB UK, the industry body representing the United Kingdom’s digital advertising sector.

The collaboration connects MNTN’s self-serve Performance TV platform to PubMatic’s direct supply of inventory from leading streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels.

 Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.

The findings reveal that viewers are moving away from disruptive ad models toward interactive and consumer-friendly experiences such as Pause Ads and Shoppable CTV formats, which create value for both brands and audiences.

The purchase adds a diverse mix of strategically located inventory across North and South Carolina, expanding the company’s real estate portfolio and market reach.

For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

The agreement, signed in March 2025, connects iCo Medios’ nationwide network of digital screens to VIOOH’s global supply-side platform, offering international advertisers streamlined access to Colombian audiences.

The move follows approval granted by shareholders at the company’s annual general meeting on 28 May 2025 and is intended to simplify the company’s capital structure and improve share perception in the market.

A respected creative industry leader, Muddle will oversee the agency’s operations across Australia and New Zealand, spanning advertising, PR, social and influencer marketing, customer engagement, consulting, and health communications.

The service allows merchants to act as retail media networks, opening access to a growing and profitable segment of digital advertising.

Around 16 percent of the world’s population lives with some form of visual impairment, yet only 10 percent of TV advertising includes accessibility features.

The move strengthens Billups’ presence in the region and supports its ambition to advance out-of-home (OOH) innovation globally.

DISH Media has released research showing that advertisers are overlooking millions of potential viewers by underutilizing addressable TV in their media strategies.

The pilot, aligned with Ad Net Zero’s Global Media Sustainability Framework (GMSF), will begin before the end of 2025 and represents a significant step toward sustainable advertising practices.

Under the agreement, Criteo will act as an extension of DoorDash’s advertising sales team, working directly with brands and agencies. Both companies also plan to explore future integration of their advertising technologies.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients.

With the divestment of Brazil, Clear Channel has now completed its withdrawal from Latin American markets.

The collaboration introduces an ID sync between the two platforms, enabling advertisers to reach Tubi’s audience of more than 100 million monthly active users with greater accuracy and scale.