The Trade Desk announces first wave of OpenAds publishing partners

The Trade Desk, a global advertising technology company, announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, The Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds.

As more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a high-integrity and transparent auction and, in doing so, incentivizes healthy supply chain dynamics across the advertising technology ecosystem.

Will Doherty, SVP, Inventory Development, The Trade Desk: “OpenAds represents a major advance in how our industry thinks about a clean and transparent supply chain, starting with the auction. Innovative partners, including our launch publishers, all agree this technology benefits buyers and publishers by helping advertisers understand what they are buying and the audience they are reaching with the best signal possible.”

Scott Both, VP of Programmatic Monetization & Operations, Hearst Magazines: “Hearst Magazines’ early support for OpenAds underscores our commitment to transparent, high-integrity auction mechanics that benefit the entire ecosystem. Building on OpenPath, OpenAds advances buyer transparency while reinforcing the value of premium publisher inventory.”

www.thetradedesk.com

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