DIRECTV named exclusive advertising sales solution for OAN and AWE

Herring Networks has entered an exclusive agreement with DIRECTV Advertising, under which DIRECTV Advertising will serve as the sole third-party sales and marketing agent for Herring Networks' U.S. advertising inventory effective immediately.

Herring Networks will tap into DIRECTV Advertising's resources, scale, and expertise, offering ad opportunities on connected TVs, traditional and virtual MVPDs, and over-the-air broadcasters. This also gives programmers and distributors confidence in how Herring monetizes its ad inventory.

Charles Herring, President of Herring Networks: "This agreement underscores our commitment to best-in-class solutions anywhere our networks are available in the United States and beyond. MVPDs and virtual operators benefit when networks bring proficiency and professionalism to the marketplace. Working exclusively with DIRECTV Advertising ensures our inventory is represented with clarity, accountability, and effectiveness for brands."

Amy Leifer, chief advertising sales officer for DIRECTV: "We're pleased to bring our expertise to Herring Networks. This agreement supports continued growth while providing advertisers with more scalable options that deliver meaningful results."

The exclusive relationship strengthens Herring Networks' presence in the advertising marketplace, ensures alignment with distributor expectations, and reinforces the long-term value of OAN and AWE to help brands reach their target audiences.

www.directv.com

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