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IBM and Ogilvy reimagine AI adoption with fresh brand push
The campaign highlights the challenges businesses face as they shift from experimental pilots to large-scale AI solutions.
Coca-Cola backs MIT AI initiative to tackle global challenges
The initiative brings together academic researchers and global industry leaders to develop open-source solutions to pressing challenges, ensuring AI evolves in responsible and impactful ways.
[Column] Jacqui Mills: PR is the new SEO in South Africa’s AI era
Artificial intelligence is now disrupting that model, reshaping how people search, evaluate, and trust information.
Gracenote elevates AI-powered entertainment experiences
The Gracenote Model Context Protocol (MCP) Server connects large language models (LLMs) with Gracenote’s knowledge base, ensuring entertainment queries are validated, corrected and enriched in real time.
Monks Technology Services unveils AI-driven development model for enterprises
The company developed Dev² to address the needs of large-scale e-commerce platforms, where frequent user interface changes and holiday-driven promotions can disrupt mission-critical flows such as checkout.
Smartly partners with Spotify to expand cross-channel advertising
The collaboration combines Spotify’s engaged audience environment with Smartly’s AI-driven creative tools, campaign optimization, and cross-channel measurement capabilities.
New campaign highlights Samsung’s AI-powered future of home
Unlike smart homes, where users are asked to do a lot themselves, Samsung AI Home powered by SmartThings allows users to do less and spend more quality time.
[Marketing Week] Bob Koigi: Integrity becomes advertising's new currency
As digital advertising scales across connected TV, video, and the open web, the industry faces intensifying scrutiny around fraud, brand safety, and content integrity.
Standard Chartered explores holistic wealth in new campaign
The series covers themes such as mindfulness, Ayurveda, breathwork and detox, framing them as everyday practices rather than fleeting wellness trends.
[Marketing Week] Bob Koigi: Gaming goes mainstream
Gaming, long stereotyped as a pastime for teenagers, is now firmly mainstream, and the audience looks nothing like it did two decades ago.
Ant Group launches AI-powered campaign to combat health misinformation in China
A newly launched AI-powered feature within AQ allows users to verify the authenticity of medical advertisements and content by uploading photos, typing in text, or initiating a simple one-click voice call.
Techbros Electronic Recycling launches Southwest's first AI-integrated e-waste facility
In a groundbreaking move that's redefining electronics recycling, Techbros Electronic Recycling has officially launched the Southwest's first fully AI-integrated, R2v3-certified ITAD and e-waste processing facility.
Click Labs acquires startup Evermile to power AI-driven retail operations for SMEs
Click Labs, a global SaaS player in logistics and on-demand delivery software, has acquired Evermile, a London- and Tel Aviv-based AI retail operations platform built for SME retailers.
[Marketing Week] Bob Koigi: Inside the new era of sports marketing
From billion-dollar broadcast deals to street football-inspired stunts, the sports industry is in the midst of a marketing revolution.
Hamburg-based SaaS startup plancraft raises €38m to transform Europe's construction with AI
plancraft, a Hamburg-based SaaS construction tech company, has secured €38 million Series B funding led by Headline with participation from existing investors
Indian AI-enabled gametech firm Felicity expands to Singapore with $1m APAC growth plan
Felicity, a Bangalore-based AI-enabled gametech firm known globally for publishing high performing gaming titles, announced its expansion to Singapore with Felicity Labs.
VOW closes first tranche of its seed round to reimagine live event planning, operations and experience
VOW, the first AI-supported Operating System purpose-built for the $2 Trillion+ Live Experience Economy, has closed the first tranche of its seed round to reimagine live event planning
Estonian startup Bisly raises €4.3m to accelerate expansion of AI-powered building automation across Europe
Bisly, the provider of scalable, smart building automation solutions, has raised a €4.3 million funding round to expand its operations across Central and Western Europe.
Havas Media UK debuts AI brand visibility tool
The platform’s features include unified rankings across AI services, large-scale content analysis with source citations and credibility scoring, and AI-specific optimisation suggestions.
8×8 turns customers into AI action-movie heroes
Developed with Barrett Hofherr, the initiative replaces generic outreach with AI-generated cinematic spots tailored to individual IT and CX leaders.
Interpublic partners with Aaru for predictive marketing
The partnership builds on existing work between the two companies in sectors such as financial services, healthcare, and consumer packaged goods.
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