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Unilever and IPG Studios debut AI-driven creative hub 'Sketch Pro'
From visualising product concepts to responding in real-time to micro-trends and cultural moments, the team will provide end-to-end creative support across a wide range of design needs.
Croatia unveils AI billboard to combat silent spine epidemic
This project combines health awareness with AI technology to promote preventive care on an unprecedented scale.
Otrium and DEPT introduce AI Ovatars to tackle fashion overstock
This initiative aims to redefine how unsold fashion items are managed, maximising their visibility and potential for purchase.
IAS launches AI-powered social attention measurement for Snap
Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform.
[Marketing Week] Bob Koigi: Global giants double down on AI to drive the future of business
In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.
Shutterstock rebrands to reflect AI-driven future of creative storytelling
This rebrand marks Shutterstock's strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work.
Serviceplan launches secure, inbox-driven marketplace for AI agents
As a marketplace, Sōkosumi combines its own enterprise agents with third-party services on a secure platform that complies with the EU AI Act.
WPP and Vercel expand partnership to supercharge digital creativity with AI
With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed.
IAS launches AI-driven contextual category reporting for Meta platforms
This launch demonstrates IAS and Meta's continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers' brand suitability and performance goals.
Accenture reinvents itself for the AI age
Accenture has announced changes to its growth model and its leadership, effective September 1, 2025.
Monks and Windsurf partner to accelerate AI-driven software development
Dev² unites Windsurf's cutting-edge coding toolkit with Monks' expertise in digital transformation to help organizations rapidly innovate, align cross-functional teams, and operationalize AI across every stage of the Application Development Lifecycle.
[Marketing Week] Bob Koigi: The defining moments of Cannes Lions 2025
As the curtains come down on The Cannes Lions International Festival of Creativity 2025, one thing has been made clear. This was more than a celebration, it was a statement.
BMW expands global marketing model with Serviceplan’s THE MARCOM ENGINE
To prepare for this task, Christian Schmitz, CEO of THE MARCOM ENGINE, is strengthening the management team.
Cannes 2025: Karin Rödlix – Creativity and AI strengthen iO
This year, Cannes Lions is extra special for Karin Rödlix and her team: iO won two Silver Lions in the Film Craft category for work with Stendahls, New-land, and Volvo Cars.
Dentsu and Evidenza fuse AI and audience data to drive smarter media planning
Dentsu has announced a new strategic partnership with Evidenza, to develop a Next Gen planning capability tailored to the evolving demands of the Algorithmic Era.
Adobe unveils AI-powered tools to transform marketing and creativity at Cannes Lions
As the global creative, advertising and marketing industry converges in Cannes, creativity emerges not just as a differentiator, but as a driving force behind relevance and resonance in today’s attention-fueled economy.
IAS delivers transparency and fraud protection for Lyft Media advertisers
Lyft Media is designed to engage users throughout their transportation journeys with highly targeted ad solutions.
Havas unveils full-scale AI deployment with Converged.AI at Cannes
From the Croisette, Havas presents major progress in deploying AI throughout the group, furthering a client-centric approach to data and technology that drives business outcomes with agility and flexibility.
WPP supercharges content creation with TikTok’s generative AI suite
This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content.
Kaltura and APTN bring indigenous voices to screens across Canada with streaming service APTN lumi
Kaltura, the AI Video Cloud, has partnered with Canadian television network APTN (Aboriginal Peoples Television Network), to power APTN lumi.
The Trade Desk expands Generative AI partnership with Rembrand to embed brands in creator content
Global advertiser,The Trade Desk is expanding its generative AI creative offering with Rembrand, a provider of cutting-edge spatially-aware AI technology
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