Marketing Report
VOW closes first tranche of its seed round to reimagine live event planning, operations and experience

VOW closes first tranche of its seed round to reimagine live event planning, operations and experience

VOW, the first AI-supported Operating System purpose-built for the $2 Trillion+ Live Experience Economy, has closed the first tranche of its seed round to reimagine live event planning, operations, and experience.

Powered by investors across SaaS, media, entertainment, sports, and consumer innovation, the round was led by KB Partners with participation from Capitalize VC, Jim Kaplan of Chasella Capital & Two Kap Ventures, Elizabeth Brooks as lead for Better Angels Ventures, and Alumni Ventures Sports Fund. 

VOW consolidates the fragmented landscape of planning tools, communications, seating, and guest coordination into one seamless and intelligent solution. VOW is already trusted by iconic brands, including NBC's Saturday Night Live, PFL-MMA, and GLAAD Media. In the future, event professionals will be supported by a digital event team in the cloud and, guests, a real-time concierge, all with a simple "Hey VOW." As VOW redefines what event management looks like, stakeholders experience unmatched personalization, efficiency, and revenue potential.

Jennifer Brisman, Founder and CEO, VOW: "Today, event pros use 10+ disconnected tools just to plan a single event. With VOW, we collapse the chaos - giving them one seamless command center, supported by an intelligent co-pilot that thinks and works like their best team."

Keith Bank, Managing Partner, KB Partners: Throughout the past decade, we've seen dozens of solutions promise to fix live event operations - but VOW is the first platform we've encountered that truly unifies B2B and B2C experiences in a highly scalable way. With its future AI-driven orchestration layer for professionals combined with deep personalization across guests, attendees and fans, VOW is poised to become the infrastructure for live experiences across entertainment, corporate and sports."

By streamlining event and guest management in one unified operating system, VOW empowers event organizers to provide a personalized experience at scale while treating guests like gold.

Tessa Flippin, Founder and Managing Partner, Capitalize VC: "Jennifer and her team have created something rare - technology that doesn't just digitize an old process, but reimagines the event journey for organizers, sponsors, brand partners and attendees. As a women-led firm backing the future of commerce-enablement, we see VOW as foundational infrastructure for how brands, retailers, entertainers and creators collaborate at scale."

VOW is currently extending an opportunity to activate a complimentary pilot program for new clients with 500 to 5,000 guests, enabling them to experience how VOW elevates the live event experience.

www.vow.app


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