Havas Media UK debuts AI brand visibility tool

Havas Media Network UK has introduced Brand Insights AI, a platform that helps brands monitor and improve their visibility across major large language models (LLMs).

Part of the company’s Converged.AI operating system launched in 2024, the tool provides data-driven insights into how AI-powered platforms are shaping consumer behaviour in today’s media environment.

Brand Insights AI scans six AI platforms – ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Sonar (Perplexity), Grok (xAI) and DeepSeek – to produce a consolidated view of brand perception and ranking in real time. It allows marketers to assess the impact these systems have on their brand presence and guides them in refining existing content or developing new material.

The platform’s features include unified rankings across AI services, large-scale content analysis with source citations and credibility scoring, and AI-specific optimisation suggestions. It also provides content recommendations based on audience profiles and competitive intelligence, along with insights into the sources influencing AI-generated responses.

The launch comes as consumers increasingly shift from traditional search engines to AI platforms for information. UKOM/Ipsos Iris reports that over 25 percent of the UK’s online population uses ChatGPT monthly, while Similarweb ranks it as the fifth largest domain globally, behind only Meta and Google services.

Paul Bland, chief digital officer, Havas Media Network UK: “The way AI platforms are surfacing information is rapidly evolving. With AI becoming the default interface for Search and discovery, brands need to adapt and optimise for the new discovery landscape. HMN’s teams powered by Brand Insights AI helps brands stay visible, relevant and competitive in the AI-driven digital landscape. It will ensure our clients are best equipped for marketing in an AI-driven future, fuelled by our operating system, Converged.AI.”

The platform is aimed at marketers, brand managers and digital strategists who want to remain competitive in the AI space. By entering a brand name, competitor list and market context, users can receive actionable insights within minutes. Havas Media Network UK is offering brands a free visibility snapshot, with bespoke solutions available to accelerate AI readiness through a combination of expert guidance and the Brand Insights AI platform.

www.havasmedianetwork.com

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