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The collaboration reflects a broader shift among marketers from campaign-led activity toward long-term franchise and entertainment IP development.

The combined entity will operate as an independent programmatic solution for brands and agencies in Latin America, bringing together MiQ’s AI-powered platform and Adsmovil’s regional data and activation capabilities.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The framework aims to guide global brands in assessing platform capabilities and understanding how AI is reshaping the advertising ecosystem.

Adams Outdoor Advertising has acquired two strategic billboard locations in Charlotte and Virginia, reinforcing its focus on high-impact, disciplined growth.

The streamer’s ad revenue is forecast to double to 3 billion dollars in 2026 and reach 8 billion dollars by 2030.

The rankings come from the company’s Test Your Ad Competitive Edge platform, which evaluates ads based on long- and short-term effectiveness potential.

Founded in 2020 in Amsterdam, the creative network now operates 10 hubs across nine markets, including London, New York and Bogotá, which opened last year.

StackAdapt has entered a strategic partnership with Experian to strengthen its data capabilities in the UK, enabling marketers to activate first-party data with enhanced identity resolution and audience insights.

Ad Net Zero has published a set of recommendations from its Young Leaders Group, outlining practical steps to embed sustainability into everyday business strategy across the advertising sector.

Part of the M&C Saatchi Group, the agency will lead advertising, communications, sponsorship activation, content creation and fan engagement for the gaming and entertainment brand.

Reach Africa has announced a new partnership with V, formerly known as VIDAA, to strengthen its operating system layer across the continent.

The mandate positions the company as the single access point for brands seeking advertising, sponsorship and commercial opportunities tied to the tournament in the local market.

The report outlines preventive controls applied before campaigns go live, confirmed account suspensions, and the main fraud tactics identified by its Policy and Security teams.

The market is evolving amid increasing regulatory scrutiny, platform diversification, and the rise of retail media and digital video.

This collaboration enables brands and agencies to accurately measure DOOH impact on familiarity, ad recall, consideration, and purchase intent.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The restructuring also introduces new executive roles to enhance governance, transformation, and client management.

The initiatives combine billboards, digital outdoor advertising, a dedicated microsite, and targeted social media outreach to encourage residents to support tort reform in their states.

BBH (Bartle Bogle Hegarty) has introduced a refreshed visual identity, marking the first major update since its founding in 1982. The new design honours the agency’s history while emphasising its commitment to creative difference and forward-looking innovation.

Social media continued to deliver strong return on investment, but its share of total spend declined as brands reassessed risk and scale.