Marketing Report
Adams Outdoor acquires Charlotte, Virginia billboards

Adams Outdoor acquires Charlotte, Virginia billboards

Adams Outdoor Advertising has acquired two strategic billboard locations in Charlotte and Virginia, reinforcing its focus on high-impact, disciplined growth.

In Charlotte, the company purchased a premier digital billboard from Cameron Outdoor. The high-visibility unit targets westbound commuters entering the city, including motorists on Speedway Boulevard and southbound I-85, expanding Adams Outdoor’s digital network in the metro area to 75 locations. Kalil & Co., Inc. served as advisor on the transaction.

Kevin Jones, CEO, Adams Outdoor Advertising: "Charlotte is an important market and one of the most competitive media environments in the Southeast. Assets like this—high-visibility, inbound, and commuter-focused—are exactly where our advertisers want to be."

Virginia acquisition marks new market entry

In Virginia, Adams Outdoor acquired a two-faced site from McWhorter Media Group, adding one digital and one static billboard to its Norfolk market portfolio. The location, at the intersection of Temple Avenue and Puddleduck Road near Petersburg, sits in a busy commercial corridor near Southpark Mall and key interstate routes serving Fort Lee. This marks the company’s first site within the Richmond–Petersburg DMA (ranked 56th nationally). Drachman M&A Co. facilitated the transaction.

Kevin Jones: "These acquisitions reflect our continued commitment to disciplined, strategic growth in high-demand corridors. By adding premium locations in both North Carolina and Virginia—including our first entry into the Richmond–Petersburg DMA—we are expanding our ability to deliver meaningful reach and measurable impact for advertisers across the region."

The moves strengthen Adams Outdoor’s presence in the Southeast and broaden its portfolio of high-visibility digital and static out-of-home assets.

www.adamsoutdoor.com

 


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