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Tony’s Chocolonely has grown into one of the most distinctive brands in the global food industry. The Dutch chocolate company combines a clear social mission with a recognisable marketing approach, where storytelling, product design and distribution come together

The agency will lead digital strategy and operations across performance, customer relationship management, and creative development for all three clients.

The research draws on a national survey of 500 consumers and suggests that safe, category-conforming marketing strategies are reducing brand preference and pricing power.

This approach provides a more representative picture and allows for like-for-like comparisons by excluding entities below the statutory reporting threshold of 250 employees.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

The event took place at a sold-out Coca-Cola Arena before over 10,000 spectators, providing a high-pressure test of ergonomics while emphasizing the Magnite’s class-leading roominess.

The National Basketball Association and The Coca‑Cola Company have announced a global marketing partnership, restoring Sprite as the league’s Official Global Soft Drink Partner.

Jessica Farrell will report to Pauly Grant, chief talent officer ANZ and APAC, and work with agency and people leaders across Australia to strengthen collaboration and performance.

The partnership covers strategic media planning and buying, creative automation, digital channel optimization, and organic social content, all managed under a single team to drive measurable business outcomes.

The collection combines House Beautiful’s style expertise with Worktop Express’s product knowledge to deliver worktops that are both functional and visually appealing, designed for modern living.

Under the agreement, LOUD Collective will provide advisory, brand strategy, and operational support, alongside AI-driven technology solutions to support ASCEND’s scaling efforts.

The tool joins Kantar’s portfolio of innovation solutions and combines multi-source intelligence with predictive capabilities to support faster and more informed marketing strategies.

The agreement designates Kraft Heinz as the NFL’s first global condiment partner, opening access to stadium visibility, co-branded campaigns, and retail activations aimed at engaging fans across multiple markets.

Recognizing that consumers increasingly seek self-fulfillment rather than transactional loyalty, the platform enables brands to meaningfully integrate into people’s lives while driving business value.

Brandwatch, part of Cision, has released The Marketer of 2026 report, revealing a widening gap between data access and actionable insight in modern marketing.

The planned acquisition aims to strengthen Smartly’s ability to connect measurement with activation, enabling marketers to optimize campaigns based on real-time performance signals without relying on user-level tracking.

A new consultancy, Creative Engineers, has launched to help brands redesign how they create, manage and scale content, with a focus on embedding AI into day-to-day marketing operations.

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.

The annual benchmark aggregates results from major global and regional effectiveness awards, highlighting work that demonstrates measurable business impact.

The collaboration focuses on developing the next generation of Adobe Firefly models and expanding agent-based workflows as demand for digital content grows.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.