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 With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.  

The WPP Paris Campus has been designed to accommodate evolving work styles and promote innovation.

This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.

Every year, Insider presents its list of the 25 most innovative CMOs. These selections are based on more than 70 nominations and recommendations from peers and industry experts, focusing on the Chief Marketing Officers who have tackled the biggest challenges in the past year.

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

According to a new World Federation of Advertisers, WFA, survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies.

Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials.

Influencer marketing suffers from eight common issues that sabotage campaign results, according to an analysis by RAD AI, a platform that delivers ROI-based creative intelligence solutions.

Yamaha Marine premieres a new marketing campaign designed to create content that brings together the boating community through a story-telling approach.

With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue.

Fully committed to supporting its clients and the innovation economy,  Silicon Valley Bank, a division of First Citizens Bank, has launched a new nationwide advertising campaign.

Blended agency iO has appointed George Moses as the new Technology Director. The experienced tech entrepreneur brings broad knowledge. Not just on a technical level but also in leadership, culture and commercial. 

Blended agency iO combines expertise in marketing, technology, strategy, data, and content — and AI is an indispensable addition to this. The AiO tool is based on popular GPT models but is hosted in a GDPR-compliant environment in Europe — and not through OpenAI's US servers.

Not even Lionel Messi could help Apple this week. The week began happily when it was announced that the Argentine ball wizard's arrival in the MLS has resulted in one hundred and ten thousand new subscribers to Apple TV+, but that news was quickly forgotten when the Chinese government banned officials from using iPhones.

WPP has announced that its Chief Operating Officer, Andrew Scott, has been appointed as an Executive Director to the Board of WPP, with immediate effect.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

I had a very different opening to my newsletter in mind, but the fact that the tech elite is stuck in the desert mud with their private jets at Burning Man is too much news for me to ignore.