Tagresults

The report also identifies public affairs as a significant part of the sector, highlighting its role in helping organisations engage with policymakers, regulators, political stakeholders and communities.

Chiswick Towers will become part of BackLite UK's Landmark Series, a portfolio of premium digital screens located across central London.

The findings come after the UK's warmest May and June since records began and highlight the role of consistent brand-building in driving advertising effectiveness across the category.

The additions increase Global's advertising estate at Manchester Airport to 68 digital screens and 31 classic poster sites. The portfolio also includes The Wonderwall, described as Europe's largest airport advertising site.

The first phase of the contract will introduce 33 small-format full-motion screens, expanding Ocean Outdoor's The Loop network in London from 81 to 114 screens.

As Heathrow marks its 80th anniversary, JCDecaux will continue managing the airport's media portfolio while supporting further development of its advertising offering across the airport and Heathrow Express.

The launch follows the expansion of Global's digital 48-sheet estate to more than 600 sites. Combined with its classic billboard portfolio, the network now comprises more than 4,500 panels nationwide.

The appointment follows yfood's expansion in UK retail, with increased listings at Tesco, Co-op and Boots.

The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.

The findings indicate that consumers are adapting to ongoing challenges by becoming more resourceful and proactive rather than disengaged.