Ocean backs The Big Do with UK-wide OOH campaign

The campaign is running across almost 60 digital screens in seven cities

Ocean Outdoor is supporting The Big Do with a month-long out-of-home campaign across the UK, encouraging communities to take part in local events celebrating friendship, volunteering and community action.

The campaign is running across almost 60 digital screens in seven cities, including Birmingham, Manchester, Glasgow, Edinburgh and London, ahead of The Big Do, which takes place from 5–8 June.

Campaign promotes community participation

The Big Do brings together two established community initiatives, The Big Lunch and The Big Help Out, under a single national celebration designed to encourage people to connect with neighbours and contribute to local communities.

The Big Lunch has been running since 2009, bringing people together to share food, friendship and activities within their neighbourhoods. More than 10 million people participated in the initiative last year.

Building on support for volunteering

Ocean has supported The Big Help Out since its launch in 2023. The initiative encourages people to volunteer or assist others through activities organised by charities and community groups.

Millions of people took part in The Big Help Out in 2024 and 2025, with participating organisations providing opportunities for individuals to volunteer across a variety of causes and projects.

Partnership with community organisations

This year’s out-of-home campaign has been developed in partnership with the Together Coalition and the Eden Project, both of which are supporting the delivery of The Big Do.

The campaign aims to raise awareness of local events and encourage greater participation in activities taking place across communities throughout the UK during the four-day celebration.

www.oceanoutdoor.com

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