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The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

The launch is designed to give brands an integrated solution for social and influencer marketing in the Australian market.

The partnership will support the evolution of CSC’s brand and strengthen its communication with members.

The appointment ends HCF’s relationship with Clemenger BBDO, which concluded following consolidation within the Clemenger Group that created a client conflict.

The integration of CTV coverage within Nielsen’s Ad Intel is a milestone for the industry, offering marketers a complete cross-platform view of their competitors’ media strategies, highlighting how ad spend is shifting among linear TV, digital, and CTV channels.

The creative idea plays on the avocado’s ability to be nutritious and delicious, while also serving as a symbol of optimism in contrast to the negativity of everyday news.

MKTG will continue to lead Cricket Australia’s stadium media program, delivering brand integrations and live fan activations in-stadium and through broadcast.

Lorikeet, an Australian startup that enables businesses create universal AI concierges for their customers, has raised $35 million Series A funding

The leadership change marks a new phase for the agency group, as it continues to focus on integrated operations and growth across data, technology, and automation.

The partnership will see Five by Five Global develop a major national launch campaign in 2026, designed to unite Australians in support of the surf lifesaving community.

Vodafone Australia has appointed Howatson+Company as its creative agency of record, ending a pitch process run by Trinity P3 and TPG Telecom's procurement team.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients.

Commencing in July, the partnership will see the team at Ogilvy PR manage strategic communications activity for Tourism New Zealand in Australia, including earned-first creative campaigns and brand storytelling.

Blundell Jones will be based in Sydney and will lead regional strategy and growth, bringing LG Ad Solutions' premium Smart TV advertising capabilities and proprietary data to one of the world’s most advanced video markets.

Created by Ogilvy, the new ‘Young and Alone’ campaign exposes the raw, unfiltered experience and struggles of youth homelessness.

The overarching platform ‘Everyday People, Legendary Work’ aims to educate the community about the AFP’s role, and responsibilities showcase the opportunities to work in more than 200 diverse roles around Australia and the world.

From 735 entries received, 22 Lions were awarded: 5 Gold, 7 Silver, 9 Bronze. The Grand Prix went to ‘Night Fishing’ for Hyundai Motor Company, by INNOCEAN Seoul.

The acquisition further expands Bastion’s market-leading corporate affairs capabilities with Daymark’s senior advisory expertise, client portfolio and proprietary technology.

‘Into Art’ builds on Telstra’s 40-year partnership with Australia’s art community and sees the brand taking on an active role to support and grow the arts.

 This initiative seeks solutions to give retired wind turbine blades a second life and aims to engage industry, sustainability advocates and other potential partners to identify potential new applications for the material.