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Australian Pork has appointed Enigma to lead its domestic fresh pork marketing from the start of next year, taking over stewardship of the long-running Get Some Pork On Your Fork campaign.

Developed with TBWA\Melbourne, the work leans into the brand’s familiar humour to stand out during the seasonal advertising rush.

Howatson+Company's remit has been reduced to marine, motorcycles, and power equipment, after previously handling creative and media across Honda's product portfolio.

The agency’s shift unifies creative, media, data, and strategy into a single collaborative system aimed at improving transparency and eliminating the silos and commercial barriers that clients increasingly find restrictive.

In the run-up to the contest, McGrath, a six-time Ashes winner, repeated his confident forecast of a five–zero victory for Australia.

The partnership covers creative and production across all social media platforms for the premium streaming service.

The partnership marks a key step in Pizza Hut’s plan to strengthen its position in the Australian market and accelerate business growth.

The appointment tasks TBWA with delivering integrated creative, digital, and social communications that build on ahm’s challenger positioning in the insurance market.

Fronted by the endearing characters Bev and Barry, the campaign shifts the narrative from storage as a last-minute necessity to a life-enhancing solution that helps people make room for what truly matters.

 Between September 2024 and August 2025, insurers collectively spent $463.7 million, up from $443.1 million in the previous year.

The agency will be responsible for developing behaviour change communication strategies designed to drive a cultural shift in road and maritime safety across New South Wales.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

The launch is designed to give brands an integrated solution for social and influencer marketing in the Australian market.

The partnership will support the evolution of CSC’s brand and strengthen its communication with members.

The appointment ends HCF’s relationship with Clemenger BBDO, which concluded following consolidation within the Clemenger Group that created a client conflict.

The integration of CTV coverage within Nielsen’s Ad Intel is a milestone for the industry, offering marketers a complete cross-platform view of their competitors’ media strategies, highlighting how ad spend is shifting among linear TV, digital, and CTV channels.

The creative idea plays on the avocado’s ability to be nutritious and delicious, while also serving as a symbol of optimism in contrast to the negativity of everyday news.

MKTG will continue to lead Cricket Australia’s stadium media program, delivering brand integrations and live fan activations in-stadium and through broadcast.

Lorikeet, an Australian startup that enables businesses create universal AI concierges for their customers, has raised $35 million Series A funding

The leadership change marks a new phase for the agency group, as it continues to focus on integrated operations and growth across data, technology, and automation.