[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends column

[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends

As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.

InMobi, a provider of marketing and monetization technologies that fuel industries around the world, recently announced that Philip Gale has joined its team as Head of Agency Development, Europe.

Gale is a mobile advertising leader with experience managing large international teams spanning commercial, advertising operations, and go-to-market strategies.

At the same time, Publicis Groupe has announced the arrival of Sylvie Ouziel to lead the Groupe’s Shared Platforms

In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model; Marcel, the proprietary AI-powered platform connecting and scaling Publicis’ teams to learn more, share more and create more than anywhere else; real estate, procurement, insurance and the global management of the Groupe’s technology partnerships.

Dentsu international, the global media and digital marketing communications company, has appointedVictoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA. 

Reporting to dentsu EMEA CEO Giulio Malegori and Global Chief HR Officer Anna Moulton, Livingstone will join the regional Executive Team and will use HR expertise and leadership to accelerate dentsu’ ongoing growth in EMEA through talent development, employee experience and cross-functional integration.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.

Already unifying creative, media, and data to break down silos across creative and performance teams, Ad Ranking now allows advertisers to quickly identify both top and bottom-performing ads with a visual analysis that can better inform future creative direction and optimize performance in the next wave of advertising engagement.

To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.

Havas Sovereign Technologies offers its clients end-to-end support in appropriating innovations, protecting their reputation and mitigating the risks associated with new technologies.

In other news, De Beers, the global diamond company, has appointed Havas Media Group as its global media agency of record following a competitive pitch.

The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé.

Entravision Communications Corporation, a global media and marketing technology company has  announced that the Company has acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.

Bob Koigi is an editor at Marketing Report EU