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The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.

The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.

The campaign reinforces Shepherds Friendly's focus on supporting members through major life events, including buying a first home, starting a family and planning significant personal milestones.

The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.

Basketball superstarJayson Tatum has begun his return from a 2025 injury, and Amica Mutual Insurance Company is marking the moment with a national campaign titled Back to Zero.

The partnership will support Embrace’s positioning around end-to-end pet protection for dogs and cats, with GALE overseeing paid media, influencer marketing, CRM and creative.

The initiatives combine billboards, digital outdoor advertising, a dedicated microsite, and targeted social media outreach to encourage residents to support tort reform in their states.

AIA Group has launched a new brand campaign encouraging people to Rethink Healthy, working with BBH Singapore to challenge established ideas around health and wellbeing across Asia.

The latest instalment sees Sue Bird exploring life in retirement through new experiences, supported by Symetra, with guest appearances from figure skating champion Tara Lipinski and ice hockey forward Hilary Knight.

The agency-led initiative centres on improving access to deposit protection information for First Nations, Inuit and Métis communities, including the use of native-language advertising in Cree and Inuktitut across trusted digital environments.

The platform Insure carefully. Dream fearlessly. has supported the brand’s relationship with customers for years, and the series builds on that foundation with a focus on multigenerational impact.

UK insurance company Policy Expert has appointed Goodstuff and Forsman & Bodenfors, both part of the Stagwell network, to lead its media planning, buying, and brand development across the UK.

The appointment tasks TBWA with delivering integrated creative, digital, and social communications that build on ahm’s challenger positioning in the insurance market.

The campaign is designed to raise awareness of the state’s health insurance marketplace ahead of open enrollment, which begins on November 1.

The campaign reinforces the company's aim to feature as a trusted partner in fulfilling life's long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout.

Alongside a refreshed look and feel now rolling out, the first tactical campaign under the new platform challenges industry convention – highlighting MAS’s preference for Full Area Replacement House Insurance.

The campaign is the first by VCCP since winning the account at the end of 2024, and aims to re-establish Direct Line as a category leader by showcasing what great insurance really looks like: fast, seamless and handled properly.

The brand’s first work with creative agency of record 72andSunny New York, 'The Feeling is MassMutual' brings a humorous edge to the stress that financial worries can bring.

Developed in partnership with Mother New York, Amica’s creative agency of record, the new campaign is the second expansion of Amica’s platform, 'Empathy Is Our Best Policy.'

Here. Now., developed by VML, breaks from traditional insurance marketing that focuses on distant future scenarios, instead acknowledging that the future is built in the present.