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Imagine you have an extremely successful startup in 2023, like Sam Altman of OpenAI, and develop products like ChatGPT that many people around the world are excited about.

WPP has announced the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.

Accenture has completed its acquisition of ConcentricLife, a  healthcare marketing agency with expertise in helping Life Sciences brands build an optimal brand experience at any stage of the health journey.

The partnership supports dentsu’s strategic long-term vision for gender balance and bringing future talent into the organisation and wider industry.

Positive is a digital agency and was created a year ago thanks to a merger of Daily Dialogues and Havana Harbor.

HEMA has started its own retail media network for suppliers and non-suppliers. Brands can now advertise on digital screens in all HEMA branches.

Omnicom, a global marketing and corporate communications company, has acquired Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million.

Expanding its industry footprint and capabilities, 1Vision announces the acquisition of Preferred Marketing Solutions, a trailblazing firm headquartered in Louisville, Kentucky.

MediaGo has upgraded its Smartbid capabilities, which ultimately boost conversion rates (CVR) and significantly reduce cost per action (CPA), ensuring advertisers have the minimum bid necessary to secure a display.

Interactive Advertising Bureau (IAB), has released a report showing that brand-building is now accounting for 61% of podcast advertising.

Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.

As influencer marketing continues to explode and brands prioritize harnessing the power of creators, Her Campus Media, the #1 media portfolio for college women and Gen Z, has acquired Zfluence, a platform connecting brands with passionate young content creators.

Direct Digital Holdings, an advertising and marketing technology platform, announced a new partnership with Basis Technologies (Basis), a global provider of programmatic advertising and media automation solutions.

Web3 Pro, a MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10 million, with a post money valuation of $57 million.

NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

Andrade has been part of dentsu for nearly 20 years demonstrating a proven ability to drive growth and scale client relationships across EMEA markets.

Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry. 

LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Sprite and WPP Open X have turned popular Chinese meme into reality with the launch of limited-edition product.

ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster.

Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.