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An independent international jury selected Laurence Herbert based on her strategic leadership and contribution to business transformation and sustainable growth.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

The session will take place during the Cannes Lions Festival and is designed exclusively for chief marketing officers.

Ogilvy has confirmed that Patou Nuytemans, chief executive officer for Europe, Middle East and Africa, will leave the agency after a 30-year career spanning global and regional leadership roles.

The collaboration builds on a long-standing relationship between the two companies and aims to integrate Omnicom’s proprietary Omni platform with Adobe’s enterprise marketing and creative technology stack.

The appointment comes as iO continues its transition from a network of agencies into a single integrated organisation, with campuses across the Netherlands, Belgium, Sweden and Denmark.

The agency will oversee a full activation at the Supercar Paddock, including hospitality, VIP areas, media presentations and retail, covering design, build and on-site operations.

AI tools are a central part of that process, helping buyers build shortlists, compare vendors, synthesize reviews and testimonials, and answer questions in minutes rather than weeks.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The move positions the agency’s healthcare professional and consumer advertising business within a broader transformation focused on creative capability, network integration and AI-enabled tools across the Omnicom Health ecosystem.

When Nordic electronics retailer Elkjøp set out to encourage kids to recycle old gadgets, the solution wasn’t another poster or PSA. Instead, the brand entered a space where its audience already felt at home: gaming.

Public relations budgets also expanded, reaching a net balance of +6.0 percent, the highest level in five quarters.

The upgraded system introduces agentic AI capabilities intended to shift marketing operations from linear processes to predictive, outcome-driven decision-making.

Goodway Group has secured an exclusive agreement with Publix to lead its shopper marketing efforts, marking a shift toward centralized, co-branded digital media solutions for consumer packaged goods partners.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

Many organizations know how brands grow, but fail to translate that knowledge into structural growth. According to Lucas Hulsebos , CEO of DVJ Insights, the cause lies in the way companies are structured and make decisions.

The healthcare marketing and communications sector is undergoing structural change as organisations respond to evolving patient expectations, advancing technology and increasingly complex regulatory requirements.

Publicis Groupe reported net revenue organic growth of 4.5 percent for the first quarter of 2026, supported by revenue growth of 6.4 percent.

The acquisitions bring together expertise in agentic AI, customer data and automation, supporting Canva’s strategy to evolve from a design-focused platform into a system that supports end-to-end workflows.

The deal combines Rocket Lab’s expertise in app growth with MiQ’s omnichannel services, enabling the company to offer a more integrated solution across media channels.

WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, tasking her with driving the operational delivery of its Elevate28 growth strategy.