Leaseweb names Jeroen Verkroost global CMO

Leaseweb is a globally operating cloud provider of Dutch origin

Jeroen Verkroost has been appointed Chief Marketing Officer of Leaseweb Global. In this role he will lead the company's global marketing strategy, with brand awareness, market engagement, and customer acquisition across all entities as his core responsibilities.

His scope covers commercial strategy and campaigns, content strategy, demand and lead generation, digital experience, events, and customer experience.

Sovereignty as a Value Proposition

Leaseweb is a globally operating cloud provider of Dutch origin. Verkroost will position the company as a provider capable of outperforming Amazon, Google, and Microsoft on the metrics that matter most. According to him, the key differentiator is sovereignty: sensitive data can be hosted within customers' own markets or regions at a significantly lower cost. The promise is high performance without geopolitical risk or compromises.

What particularly appeals to him are Leaseweb's core commitments: thirty data centers across the EU and beyond, 99.999% uptime on its core network, product-specific availability SLAs that are typically set at 99.99%, and 24/7 multilingual support with tiered SLAs across all dedicated and cloud services.

Two Decades of Marketing, Media, and Digital Leadership

Verkroost brings more than two decades of leadership experience in marketing, media, digital, and technology. Until mid-2025, he served as Director of Online, Marketing & Digital Transformation at Holland Casino. Prior to that, he held positions including Chief Digital Officer at De Persgroep, Managing Director Digital at Omnicom Media Group, and Country Manager Advertising & Online at Microsoft.

Earlier in his career, he gained experience at KPN, SBS, and Veronica, and also served as a board member and director of IAB Nederland. In recent years, he has worked as an independent advisor specializing in strategy, positioning, and transformation.

Verkroost: "I look forward to leveraging more than two decades of leadership experience in marketing, media, digital, and technology to support Leaseweb's next phase of growth and further expand our sovereign cloud proposition. Above all, I am grateful for the opportunity to lead the global marketing function and connect brand, demand, and strategic growth across regions."

www.leaseweb.com

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