Marketing Report


Mediatech firm Axel Springer partners with Microsoft on advertising, AI and content

13-06-2024 | 09:00:00
The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-01-2024 | 10:00:00
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 09:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Clio's new Google Ads solution simplifies legal advertising

29-08-2023 | 09:20:10
Clio, the world's provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google's Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms.

Paramount bets on salesforce platform to measure diversity across productions

28-04-2023 | 16:08:04
Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.

Accenture and Microsoft migrate Unilever brands to cloud

05-04-2023 | 17:19:29
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

IAS provides first verification solution to Amazon Publisher Services connections marketplace

30-03-2023 | 16:32:08
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

Telenor Norway to accelerate digital transformation with support from Accenture

21-02-2023 | 10:02:00
The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.

Brands bet on Black Friday and Cyber Monday interactions to boost customer communications

19-12-2022 | 13:30:00
Infobip’s analysis shows a 112% increase in multimedia messaging (MMS) and a 10% increase in WhatsApp interactions on Black Friday compared to a typical November Friday this year.

Global cloud TV market to reach $4.9 billion by 2028, report

14-12-2022 | 14:32:40
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% Compound Annual Growth Rate, CAGR, during the forecast period.

Accenture and Kubota establish joint venture for a more sustainable society

31-08-2022 | 12:18:06
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.

Global cloud advertising market to reach $140 billion in 2026, report

04-08-2022 | 15:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.

Logitech G and Tencent games partner to advance handheld cloud gaming

03-08-2022 | 16:28:02
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.

[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth

03-08-2022 | 14:00:00
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.

Yahoo joins Salesforce AppExchange to better connect with customers

10-06-2022 | 08:32:54
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.

[Vacancy] DPG Media is looking for a DevOps Engineer

30-05-2022 | 09:47:00
DPG Media is directly looking for a DevOps Engineer

Epidemic Sound launches AI audio-based search tool on Google Cloud

24-05-2022 | 11:06:31
Designed to create a more natural search experience, creators can now use EAR to manually select specific sections of Epidemic Sound tracks to use as search criteria.

[eMarketer] Google tries to coax cloud database users away from Amazon and Oracle

18-05-2022 | 08:02:00
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.

Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation

11-04-2022 | 08:53:21
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.  

Global cloud advertising market size to reach $7.2 billion by 2027, report

01-04-2022 | 14:27:55
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.

Postclick appoints Mark McKenna as Chief Executive Officer

16-03-2022 | 08:17:35
McKenna’s goal as CEO is to guide Postclick to its full growth potential as a category leader. He believes it’s essential to learn from the feedback of clients and develop harmonious business objectives that delight the company’s clients.