Clio's new Google Ads solution simplifies legal advertising
Clio, the world's provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google's Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms.
This integration enables lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising spend—all directly from the legal industry's most robust centralized technology platform.
Jack Newton, CEO and founder, Clio: "Legal demand is moving from the offline world to online, with most of that demand happening on Google Search. Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm's reviews, website, and digital presence are increasingly critical to law firm growth. Working with Google to embed the management of Local Services Ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that's simple, affordable, and effective."
Local Services Ads for Clio combines Google Ads' localized lead generation with Clio's client intake software for law firms, Clio Grow. Lawyers can easily manage their advertising spend and connect to leads generated from relevant search queries, all from an easy-to-use dashboard.
Newton: "We're thrilled Google has chosen to work with us to forge an easier path for lawyers to grow their client base—a process many find to be complex and elusive. We worked closely with their team to create a solution that is both effective and connected to legal client intake workflows. Lawyers can continue to easily operate within Clio's centralized platform and leverage the power of Google's Local Services Ads to discover new clients, grow their reach, and increase their revenue."
