GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers
GroupM, WPP’s media investment group, has announced a collaboration between GroupM Nexus, the industry performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework.
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.
Amy Armstrong, Director of Global Customer Development, Amazon Ads: “Amazon Ads robust product suite can return the best benefit for brands when there is a clear path forward that can be easily navigated. Working with GroupM Nexus to unlock the power of Amazon Marketing Cloud (AMC) will give brands an in-depth understanding of where they’re at in their AMC maturity, and that’s the first step in building tailored programs that work.”
The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. Findings returned from the assessment can be translated into tangible custom action plans that will enhance cross-channel campaign performance.
Lauren Lavin, Executive Director, Commerce, GroupM NA: “As Commerce rapidly evolves, advertisers need increased visibility, ease and confidence to maximize marketing opportunities. We understand that driving profitability and seeing returns on investment is only possible when rooted in foundational insights. In collaboration with Amazon Ads, we have created proprietary benchmarks that allow clients to determine which Amazon Marketing Cloud solutions best meet their desired outcomes.”
Armed with these insights and recommendations, GroupM clients get the access, innovation and scale needed to drive results with Amazon Marketing Cloud.
JiYoung Kim, President, North America, GroupM Nexus: “Our maturity framework will establish and cement advertisers’ commerce footprint across all of Amazon Marketing Cloud, surfacing new opportunities that unlock growth. Brands consistently ask for guidance and expertise to help them navigate emerging commerce opportunities available across today’s fragmented media landscape, and the maturity framework provides a roadmap for success that will drive business impact.”
