Marketing Report


GroupM appoints Wavemaker CEO Toby Jenner as Global President, GroupM Clients

17-05-2024 | 07:42:00
The move is designed to further accelerate the company’s growth and solidify its position as the industry’s leading media investment and marketing partner.

GroupM commits to double media investment in annual women’s sports advertising opportunities

28-03-2024 | 07:08:00
GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.

GroupM appoints Sharb Farjami CEO of North America

23-01-2024 | 10:02:00
Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 09:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

GroupM launches ad innovation accelerator to enhance engagement between advertisers and audiences

09-01-2024 | 08:34:26
Spearheaded by GroupM’s industry-leading investment team, the Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results for participating GroupM advertisers.

GroupM and partners launch commerce education curriculum

20-12-2023 | 09:41:13
The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

Global insurer Allianz Group appoints Group M as media partner of record

13-12-2023 | 13:11:16
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

Media company Wavemaker appoints Chris Worsley as Global Performance Lead

22-11-2023 | 07:15:00
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

GroupM launches comprehensive post-cookie readiness program testing Google’s privacy sandbox

16-11-2023 | 09:03:45
Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

GroupM introduces co-engineered Amazon Ads excellence monitor

25-10-2023 | 17:21:14
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

Criteo and GroupM partner to drive commerce media innovation in APAC

24-10-2023 | 13:41:09
The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo.

GroupM partners with Google to create and launch website accessibility workshop for clients

20-10-2023 | 14:29:38
Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score.

GroupM enhances creator content amplification capabilities globally with Amazon Ads

18-10-2023 | 15:42:38
The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

GroupM elevates Karin Ross to lead three DACH markets 

01-09-2023 | 08:30:00
As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.

GroupM partners with SeenThis to reduce carbon emissions from digital advertising

30-08-2023 | 09:30:00
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Yieldmo and GroupM introduce AI enabled dynamic format optimization

03-08-2023 | 09:52:48
Yieldmo, the advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization.

GroupM elevates Izabela Albrychiewicz to lead 10 CEE markets

08-06-2023 | 17:44:47
Effective immediately Albrychiewicz assumes the newly created position after four years as GroupM Poland CEO and a total career of 24+ years within the WPP network.

GROUPM elevates Samantha Bukowski to lead unified commerce capability inside GroupM Nexus

03-05-2023 | 15:08:09
GroupM, WPP’s media investment group, has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.

GroupM unveils back to news initiative to drive investment in responsible journalism

08-03-2023 | 15:50:06
The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.

GroupM names Josh Krichefski CEO, EMEA and U.K

20-01-2023 | 14:47:45
Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.

GroupM unveils coalition for media decarbonization

16-11-2022 | 16:06:00
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.