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This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.

Since the formation of the agency’s dedicated women’s sports marketplace earlier this year, more than 20 brands across GroupM’s portfolio have expanded their investment strategies to prioritize and monetize women’s sports.

The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

GroupM, WPP’s media investment group, has announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool.

Brian spent 10 years with WPP including as CEO of GroupM in North America from 2015 to 2017. He will rejoin WPP and begin his new role with GroupM in September 2024.

The move is designed to further accelerate the company’s growth and solidify its position as the industry’s leading media investment and marketing partner.

GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.

Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region.

Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Spearheaded by GroupM’s industry-leading investment team, the Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot by integrating advanced digital technologies that will enhance brand-to-viewer connections and drive measurable results for participating GroupM advertisers.

The three-tier certification program was developed by GroupM’s commerce team, commerce education leader firstmovr, and over 15 retailers, media and commerce technology partners, including Amazon, Criteo and Kroger.

GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to Allianz Group, one of the world’s insurers and asset managers that serves more than 122 million customers in over 70 countries.

Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo.

Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score.

The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Yieldmo, the advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization.